According to Digital Signage Today, “As of 2018, 55 percent of the world’s population live in urban areas. This is set to rise to 68 percent by 2050. That’s an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers.”
Imagine your favorite, local restaurant will now be flooded with more people, stores will have more traffic and your commute will likely increase. In order to maintain a high level of customer service, the stores are going to have to make modifications to improve their work efficiency. How can they achieve these demanding goals?
According to wikipedia, a smart city is “an urban area that uses different types of electronic data collection sensors to supply information which is used to manage assets and resources efficiently.”
Within the smart cities, more and more businesses will utilize self-service digital signage with touchscreen kiosks to improve customer service and promote an efficiently run organization. These include: interactive wayfinding, self-service ticket machines, self-ordering displays and retail touch screens.
What steps does your business need to take to prepare for the rise in traffic? Contact BLR.