With ride-sharing becoming a dedicated source of travel, the Pepsi Center was struggling to control the flow of traffic as more and more people were using ride-sharing programs like Lyft. It was difficult for Lyft drivers to know where to pickup and drop-off riders, which was causing backups in traffic and a lot of confusion. Solution? The Pepsi Center partnered with Lyft!

In an effort to create a more cohesive traffic pattern, Lyft pickup and drop-off architectural signage was created and installed. These pink and black pillars were an excellent way to make it clear for drivers where they should be going. This allowed for traffic to free-up and visitors to have a more pleasant experience.