October 9, 2018

What is Digital / Dynamic Signage?

Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.

Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.