July 19, 2016

New York Transit System Is Upgrading

Government agencies and departments can benefit from distributing information digitally.  By introducing a digital signage network, government buildings can share disaster and emergency information, improve communication, provide wayfinding and generate revenue through advertisements.

One recent example of how governments are changing the digital game came from an announcement in July, 2016:  Andrew Cuomo, Governor of New York State announced they are renewing the New York City Transit's station refurbishment campaign.

1,025 transit cars will be getting upgrades that could include wi-fi, digital information screens, USB charging sockets and colored light indicators to warn of door closure.  Digital information screens can provide quick and convenient information for passengers!  ‘New York deserves a world-class transportation network, worthy of its role as the heartbeat of the 21st century economy’, Cuomo said.

How can your department or business utilize these forward-thinking trends?

 

November 27, 2015

Bring on the Experience Factor!

The holiday season is upon us and every retailer is vying for the attention of consumers to turn the accounting books into a profitable income.  With all the changes to the marketplace, what are consumers really looking for these days? 

A POSITIVE EXPERIENCE!

Consumers already know about your brand and products.  Reviews are only a few clicks away while consumers are connected to their phones 24/7.  Want to know the best secret to capturing the consumers attention and creating that positive experience?

Edison Research reported: "When respondents were asked about place-based ads, approximately 9 out of 10 people said that they notice the illuminated and digital signage throughout the mall during the holiday season. These consumers are 40 percent more likely than the average holiday shopper to be influenced by the ads they see."

How does your digital media stack up to the competition?

It's not too late!


March 30, 2015

What's the DOOH?

 

 

Did you know that the USA is one of the top ranked countries for using DOOH?  Which is interesting, but WHAT is DOOH?  Let's break it down...

 

Digital Out-of-Home advertising, or DOOH.  

Everyone who has a television is exposed to advertising through commercials, television banners or infomercials.  But, that doesn't mean that everybody experiences these same advertisements once they leave their home.  America is ranked number 4 in consumer exposure when it comes to out-of-home to digital advertising.  Countries that outrank the USA are Australia, the UK and Canda. 

 

DOOH's main goal is to reach the "on the go" consumer in the places they attend most.  The advertisements can be found in the airport, bus stops, office buildings, waiting rooms, elevators and malls. 

Categories include:

Digital Billboards.  Have you noticed the growning number of digital billboards as you drive down your local highways and streets?  Traditional, static billboards are quickly being replaced by billboards that allow various messages to be promoted to a multitude of drivers.

Street Furniture.  Malls, bus shelters, malls and benches are all areas of street furniture.  Next time your driving through your city, take a peek around and see how many kinds of advertisements you can find on the streets.

Transit.  If it's moving, it's advertising!  Taxi's used to be the first place you would find an advertisement driving down the road, but in today's society, it can be found everywhere!  Check out the car sitting next to you.  Does it have a vehicle wrap or business magnet on the side?  How about the buses and train station platforms?

 
October 21, 2012

Using Digital Signage in Healthcare

Digital signage has many applications to tell a story, while helping to improve the experience of customers while they wait.  

BLR Sign Systems worked with one national health care provider who is constantly striving to improve the relationship between their doctors and their members.  A part of that effort now includes a network of digital signs in waiting areas throughout one of their locations.

  

The digital signs are designed to deliver compelling information about the health care provider including profiles of the doctors in the facility.  

BLR provided a turnkey digital signage solution, including:
  • content development assistance 
  • digital signage publishing platform (software)
  • media players (hardware)
  • installation
The Result:  Customer satisfaction surveys specific to the new digital signage system indicates that the information displayed on the screens helped better inform them while reducing the perceived wait time.  The network of digital signs is now expanding to other locations.

Call us for a free consultation on your digital signage project.

October 3, 2012

Using Digital Signage at Flextronics to Tell a Story

Flextronics (located in Milpitas, California) is a global leader in design, manufacturing and distribution services.  They were looking for ways to get the most out of their new Customer Briefing Centers. How should they demonstrate their cutting edge solutions and services?  How should they visually display their innovative approach and capabilities?  How could they make their communication compelling rather than static?  

BLR's Solution:

With the communication goals for the Customer Briefing Center fully understood, it was clear that signage would have to reflect the hallmark of the company: innovation. 

BLR installed a network of interactive digital signs, which included touch screen functionality. The LCD screens are used to visually display the most important company information using video, animation, images and text—all controlled by the touch of a finger.

Not only are these digital signs easier and faster to update than static signs, but the screens and compelling graphics help create an atmosphere of innovation.

BLR delivered the complete solution: project planning, management, content creation, publishing, installation of software and hardware (interactive displays, media players) —all on time (in less than 3 weeks!) and on budget.  Due to its success, the briefing center, including the network of digital signs, is now being replicated worldwide in Flextronics locations.

At BLR, we combine marketing and communications expertise with our creative talent and professional workmanship to solve your visual communication challenges. From concept and design to fabrication and installation, you will find our unique approach drives business results.

Click here to see more digital signage projects from BLR Sign Systems.

December 20, 2011

Three Things to Know Before Making a Digital Signage Purchase

1. What are your communication goals?
In other words, what would you like to accomplish by implementing digital signage?  Is it to communicate information, to entertain, to "wow" your viewers?  This is where you have to decide what type of content you want to display.  Will it be static photos or moving video?  News tidbits, event calendars, famous quotes, people profiles or bios?  Do you want to include a clock, a live feed for sports scores, financial information or weather?  Should there be sound or music playing?  There are many other options and you have to know what you are trying to achieve with the communication in order to choose the right types of content.

2. Where will content come from?  
Look at what resources are available for the various types of content. Where will your videos, images, photos, calendars and other information come from?  Do you have a person who can develop content, create image files, Flash animations, video properties, slide presentations?   Is it someone with good design skills who can create content that is visually appealing, with good taste in fonts, colors, background images?

3. How easy is it to build and manage content on the signs?
Since the value of digital signage is in the flexibility of the medium and the ability to change content quickly and frequently, it's important that it comes with easy-to-use scheduling software.  Find out if the software is included with the media player, or is it only available at an extra cost?  Talk with someone familiar to find out if the software is intuitive and what kind of training is needed.  Ask to try it out. Finally, is there someone assigned to take on the role of learning the software and keeping the signs updated with fresh content going forward?

We strongly recommend you take the time at the start to ask the right questions to ensure you make the best choice when choosing a digital signage solution.  The above examples are not the only questions, but they are certainly very important ones.

If you need more information on this subject, please ask us. Just send an email to: info@blrsignsystems.com

June 14, 2011

Transform Your Space from Dull to Lively

In a reception area, a waiting room or a lobby, customers and/or employees tend to dwell for short or long periods.  Why not create a place for them that is fun to sit around in?  Here you will see a big corporation that has brought life to their dull lobby walls at HQ.

Before:

 

After:



The company's "emoticons" and "smileys" help to brand the space, while a variety of moods and expressions spring out of the wall in 3D.  Yes, folks, this is merely a sign— fabricated by a team of professional sign makers at BLR Sign Systems.  


If you want ideas for visual expression that you can apply to your own space or building, visit our signs and displays gallery.

April 8, 2011

Keep Focused

A confused, unclear and unfocused sign is one that includes more information than is necessary.


Before:


Sign "Before"

Take the care to edit your message to its essential minimum—and think about the "white space" so to speak.  Especially in a busy environment, such as a trade show or office lobby, you need to clear away a space so your message can be seen.  It needs to "pop out" from the background scenery.

Where communicating an announcement or featuring a product, design your sign for quick, brief attention.  Think about whether you want it seen at mid-distance or up close—or both.


After:


Sign "After"

In the "After" example above, the product is more visible and flows right into the text message.  Before, it was sitting inside a white box by itself, not totally integrated with the whole.

As you can see, it's important to put some thought into how to best arrange any visual message.