January 9, 2019

2019 Digital Signage Trends


DigitalSignageToday.com has delivered their key market insights for 2019 in their Digital Signage Future Trends Report. This report helps vendors and digital signage users get a glimpse into where the market is heading.  The belief for 2019 is that there will be an increasing number of units deployed, better analytics available and more robust hardware.

Increasing number of deployments

After gathering insights from 464 end users across many industries, the survey revealed that end users that are already deploying digital signage are planning to add more. Specifically:

  • 54% of restaurants planned to deploy digital signage to more locations.
  • 40% of retailers planned to deploy digital signage in the future.
  • 63% of banks have deployed digital signage or plan to deploy it.
  • 69% of end users planned to deploy more displays in 2019.

Better analytics

Analytics of the impact of digital technology is improving and is only going to get stronger.

"Facial recognition cameras enable displays to recognize a customer, greet them, and suggest products or services based on their purchasing history. Alternatively, AI can analyze the appearance of a customer and promote products based on their age, what they’re wearing or any other number of factors," Ben Telford, copywriter, Armagard, said in his blog for the 2019 Digital Signage Future Trends Report. "This technology promises to move outdoor digital signage from a passive medium to a personalized experience — much like touch screens have done in the last few years, but in a more individualized way."

More robust hardware

Hardware is becoming 'smarter' and cheaper as technology is advancing.  The report shows the following cutting-edge hardware trends for 2019

  • An increasing number of direct-view LED displays in retail spaces.
  • Commercial grade digital signage hardware will help secure networks.
  • Mini/micro LED technology deliver better resolutions.
  • Outdoor displays will get larger.
  • Decreasing prices will help schools afford more digital signage.
September 25, 2018

Digital Signage Market is Anticipated to Grow US$27 Billion by 2024

 

Market Research Engine has published findings that the digital signage market is anticipated to grow $27 Billion by 2024.  Here's a snippet of their overall analysis:

 

How Big is the Global digital signage Market?

The Global digital signage Market is expected to exceed more than US$ 27 billion by 2024 and will grow at a CAGR of more than 6.5% in the given forecast period.

 

The major driving factors of Global digital signage Market are as follows:

 

  • Growth of Commercial Displays Over Consumer Displays in Digital Signage
  • Increasing Need of Reducing the Wastage of Paper and Being Environmentally-Friendly
  • Cost Effectiveness and Assured Return on Investment
  • Rising Demand of OLED-Based Displays
  • Improvements in Technology Offerings and Infrastructure Expansions

The restraining factors of Global digital signage Market are as follows:

 

  • Lack of Standardization
  • Lack of Awareness About Digital Signage

 

April 17, 2018

Is Your Signage Ready to Launch?

It's an exciting time at your company when you've decided to go digital with your signage - but that knot in your stomach saying "Is it ready" is probably keeping you up at night.  Here's a list of things to keep in mind to deciding to go LIVE! 

Core Concept

At the core, your digital signage is promoting a product or a brand.  Is your signage properly addressing your target market and how they receive information about your product/brand?  If not, rethink your digital strategy to ensure they are open to your messaging and more likely to buy!

Technology

Are you working with a reputable company who has the knowledge to put together all the pieces of your signage?  There's not only the digital screens, but hooking it up, making sure it is all compatible and finally the messaging platform.  All components need to work flawlessly together?  Not sure...contact BLR for a consultation.

Hardware

You've picked out your technology, but have you thought through how that technology gets put together and displayed?  Making sure your digital display has enough space to be mounted and is in plain view is just as important as the technology itself.  Make sure before you go live with your messaging that you've thought through this as well!

 

 

March 28, 2016

"Customer Life Journey" From Digital Signage

Learning is the epicenter of growth; which is why BLR is committed to continual learning, growing and improving on our craft.  We came across the "Customer Life Journey" on the DigitalSignageToday.com site and thought this was the perfect tidbit to share with you.

Your customers first need to realize they have a need before they can engage in the research phase.  Once they begin researching they will be able to narrow down the options based on their needs and wants from a product or service.  They select a brand (hopefully yours) and then make a purchase.  HOORAY!

The next crucial steps are that your customer now needs to receive the product, use it and continue to use the product/service.  Once they realize how much they love your product, they can now refer and recommend your brand and product/service.  This means more business coming your way!!

But how do you assist the customer in their 'life journey'?  ENGAGE, ENGAGE, ENGAGE! With great content and interactive signage. That's where BLR Sign Systems comes in! ;)


 

 

 

November 17, 2015

Franchising Innovation Summit

Do you work in the restaurant industry? Be at the top of your game after attending the Restaurant Franchising & Innovation Summit in 2016.  

March 29 - 31, 2016


Get details at: http://franchisinginnovation.com/


April 8, 2011

Keep Focused

A confused, unclear and unfocused sign is one that includes more information than is necessary.


Before:


Sign "Before"

Take the care to edit your message to its essential minimum—and think about the "white space" so to speak.  Especially in a busy environment, such as a trade show or office lobby, you need to clear away a space so your message can be seen.  It needs to "pop out" from the background scenery.

Where communicating an announcement or featuring a product, design your sign for quick, brief attention.  Think about whether you want it seen at mid-distance or up close—or both.


After:


Sign "After"

In the "After" example above, the product is more visible and flows right into the text message.  Before, it was sitting inside a white box by itself, not totally integrated with the whole.

As you can see, it's important to put some thought into how to best arrange any visual message.