April 9, 2019

Reduce Perceived Wait Time

April 2, 2019

LG’s Incredible OLED TV Show Booth: The Massive Curve of Nature

LG showed off its OLED TV display in an immersive installation at CES.

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March 12, 2019

3 Types of Wayfinding Displays


There are 3 main types of wayfinding displays that are utilized throughout the control. These include: digital static wayfinding, interactive wayfinding, and 3D wayfinding. Let's discuss what these options include:

Digital Static Wayfinding

Digital static wayfinding displays provide visitors a point of reference through an electronic map.  Visitors are able to locate various places throughout your building, facility or campus. these devices also provide an opportunity to highlight important upcoming events or promotions while the wayfinding display has your visitor's attention. These particular displays are not interactive which keeps the costs down.

Interatctive Wayfinding

Similar to the digital static wayfinding displays, the interactive wayfinding display allows your visitors to click through the map with touch-screen technology. Visitors can select their destination and are provided with an electronic display of how to get to their destination. Promotional messaging and event updates can be tailored specifically to the persons' intended destination.

3D Wayfinding

3D Wayfinding shows visitors a 3D representation of their destination and the route to get there. This dynamic guide is made to impress your visitors while presenting all the information you would find in a digital static wayfinding or interactive wayfinding displays.

 

 

February 26, 2019

6 Ways You'll Attract Potential Customers With Digital Signage

 


Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye?

Here are some ways to attract potential customers:

Brand Advertising A video showing popular or trending products or styles might lure people into your store. Watching videos seems to be what’s in right now, as YouTube and Facebook videos engage their audiences more. Why not have a few digital displays to entice and awe the crowd? Also, ad campaigns during holidays can be beneficial for your sales.

Digital projectors There are many creative themes to project onto the floors or walls. When it’s Valentine’s Day, think of animated hearts of various reds and pinks on the walls above your product displays. Or summer, with an open floor space that mimics a sandy beach with small ocean tides, that reveal seashells and scurrying crabs. Maybe it’s the winter holiday season, and snowflakes flurry around your cozy window display. How fun!

Promotional Sales If you want to grab the passerby’s attention, digital displays will mesmerize them with a flashing “Buy one get one free” or “50% off everything in the store” along with beautiful graphics/video. It will entice them more than a regular sign, which means increased sales.

Touch Screen Display Imagine walking into a store and being overwhelmed with the amount of products or clothing. How cool would it be to go to the touch screen kiosk and take a quiz that will help you pick your clothing style, and popular shirts to choose from? Or maybe finding products under $25? This interactive display would help with a customer’s positive experience.

Gift Ideas You need to get a gift for your boss, and you stumble upon a retail window that has a video of must haves for Boss’s Day. Well, that sure makes selecting the perfect present much easier. Your child’s birthday is coming up, and the coolest “toy of the year” video plays as you walk nearby, and it’s on sale. Score!

Social Media Marketing We all know that social media plays an important role in influencing sales and promoting your business. Sometimes, people are running around like crazy and don’t have time to walk into your store right now. If your digital screen had your social media pages, website and hashtag info, then that busy mom can take a picture and surf the internet when they have free time. A QR code is another way to get consumers to look your website.

With so many reasons to have digital signs for your store, you will stand out in the retail world.

 

January 29, 2019

Microsoft Partners With Kroger

 

 

 

Microsoft partnered with Kroger to create two high-tech grocery stores in Washington and Ohio. The shelfs are filled with digital labels and image recognition cameras.  Their hope is to use digital signage to sell targeted ads to the customers.  While these pilot stores are still in testing stages, you can be sure they'll be upping their game across the nation soon! Check out the video to see how it works!

 

 

 

January 15, 2019

3 future trends set to change the digital signage landscape

Originally posted on DigitalSignageToday - written by Bradley Cooper on January 11, 2019

The Digital Signage Future Trends Report identifies a few key future trends, and we will be focusing on mobile integration, segmentation and dynamic content.

Mobile integration

Many believe the biggest competition for digital signage is a much smaller display: a customer's smartphone. However, these two devices don't need to be rivals, they can also be partners, especially as mobile integration improves.

"We are going to use that phone as a way to better understand the consumer, engaging on multiple personal levels, measuring impact and impressions, delivering content and engaging with the content itself," Rich Ventura, vice president of strategy at NEC Display Solutions, said in a blog on the Digital Signage Today Future Trends Report.

Ventura gave an example of this already taking place in airports. Airports already use a large number of digital menu boards, flight information displays and kiosks. Customers also use their phones to make payments and use wayfinding apps to make their way around the terminal. Airports are making use of this data to drive customers to certain spots where they can receive more information.

"The captured data allows the airport to create the journey and drive the traveler through different areas of the terminal. Thus, they are creating a 1:1 relationship that the traveler will enjoy as a valuable service," Ventura said.

Segmentation

Segmentation is in essence, simply breaking up digital signage content into various parts, based on factors as simple as the time of day or as complex as a customer's actions. Due to this trend, digital signage end users need a lot more content than before. As this trend continues to grow, we will see businesses start to use different strategies to reach customers and gather data.

"Segmentation will also affect the physical placement and strategic purpose of digital signage. Businesses trying to target specific audiences may begin using multiple smaller screens with unique content on each instead of one large screen," Rebecca Dowden, director of marketing at CrownTV, said in a blog on the Digital Signage Today Future Trends Report. "This shift in placement will reflect a rising shift in purpose as digital signage becomes an entirely new channel for communication instead of simply replacing traditional signage."

In order to serve their audiences, companies will need to do more customer profiling to discover exactly how to reach them. This will in turn, drive the demand for more engaging content, such as live social media feeds and weather.

"Some digital signage software packages have already begun offering app integrations with live weather, social media and more. But in 2018, the industry will see more API partnerships and plug-in integrations that will make content creation as quick as a few clicks," Dowden said.

Dynamic content

Both of the previous trends are closely related to this trend of more dynamic, relevant content. Companies are diving in, trying to find new ways to deliver better content, such as facial recognition software and traffic patterns. End users realize they need to stand out to avoid turning into another annoyance to customers.

"The technology has lost its novelty and is now an accepted — sometimes even expected — part of the customer-facing business landscape. So, it has gone well past the time or place in which its mere presence was enough to provoke a 'wow factor,' to a time and place at which it is in danger of becoming part of the background noise that consumers unconsciously edit out of their attention zones," Christopher Hall, managing director of the Interactive Customer Experience Association, said in a blog on the report.

Digital signage, however, will be coming up to the plate armed with more advanced AI solutions to target consumers with truly personalized, dynamic content. Companies are already doing this to lesser degrees. For example, retailers are now using smart beacons to identify customer walking patterns and deliver the best advertising messages. Other companies are experimenting with content that is triggered by customers interacting with a product.

Customers are also getting increasingly more comfortable with the idea of AI guiding their experience. Hall cites, for example, a report from Oracle that found 62 percent of hotel guests already approve of facial recognition technology along with 49 percent of restaurant customers.

This means we are not far away from a world where digital signage can greet a customer by name and give them content unique to their personalized taste.

To learn more about digital signage future trends, click here to download the Digital Signage Today Future Trends Report.

January 2, 2019

Bring In The New Year - Business Edition

 

As the days ticked by leading up to New Years Eve it was likely that you spent time reflecting on your past and the moments that defined your 2018. During the ball drop, you looked forward in anticipation to 2019.  The new year - the new you. The resolutions and changes you would make in 2019.

We're here. It's 2019.

Did you make resolutions and dream of your business goals? Did you reflect on the success and losses of your business in 2018?

We challenge you now to think about your digital technology dreams and ambitions for 2019. What will your strategy include? What new tools will you implement?

BLR Sign Systems will gladly work with you to help define your goals and have to achieve them in 2019. Contact BLR today.

November 20, 2018

Project Everyone Has Big Global Goals

 

Eye spy with my little eye...

           an inspiring story of "Project Everyone".

"Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable."

As a part of their tactic for dispersing the information about Project Everyone and their Global Goals, they are aiming to provide the largest advertising campaign which includes the use of digital signage!

You can follow their adventure on the Project Everyone Facebook page.


 

October 30, 2018

Digital signage helps firefighters save lives

Originally posted on www.digitalsignagetoday.com on  | by Bradley Cooper


 

Digital signage isn't just for advertisements; it can also supply lifesaving information. One example of this is the FireRescueTV platform, designed specifically for firefighters. Martin Grube, executive producer of FireRescueTV, created the platform to help firefighters train, get information on fires in progress and relax with entertaining content.

Digital Signage Today spoke with Grube to learn more about this platform.

Q. What kind of content does FireRescueTV offer?

A. I was a firefighter for over 35 years. My vision was to provide on-duty firefighters an easy-to-access library of training videos and provide a 24-hour loop of entertaining content catering to firefighters. Content such as fire house cooking, fire history, new firefighting equipment and new fire apparatus are just a few videos broadcast on the FRTV screen. Training videos created by firefighters out in the field are also added to the library along with FEMA, and other government first responder videos buried on the web are now easily accessed on the FRTV system.

Q. What is the primary benefit for fire stations?

A. There is a tremendous amount of information that is relayed to fire stations daily through emails, phone calls and paperwork. However, fire officers must log in, read each email, print and then post or verbally tell members of pertinent news. This information is fluid and constantly changing, and because firefighters work 24 hours a day, this information must be updated quickly. FireRescueTV allows the fire officers to send messages to one or all their fire stations in seconds. The data is updated on the screen and the information and meeting reminders rotate every 90 seconds.

Firefighters are required to perform a mandatory one-hour daily drill while on duty. Training never ends in the fire station, and many times, the shift begins with a morning muster and quick drill or safety talk over coffee. FRTV offers a complete library of over 300 content-based video drills on demand. Topics such as safety, EMT, HazMat are some of the categories. They simply use the provided touchpad (mouse) to access these drills that are streamed from the FRTV server. These drills are changed often to keep the content fresh.

FireRescueTV has partnered with the National Oceanic Atmospheric Administration weather and the local weather for that client's zip code is displayed on the their FRTV screen every 15 minutes.

FireRescueTV has a working relationship with first responder news agencies and over 150 freelance news reporters and photographers who send in breaking news to FRTV. This news is fact checked and then placed on the FireRescueTV exclusive news crawl on the bottom of the FRTV screen.

Every fire station has a U.S. flag pole. Therefore, FRTV has placed a U.S. flag status widget on the bottom position of the screen to provide firefighters the proper flag status; full staff or half staff for the day.

Q. Do you provide a CMS for the fire stations?

A. FireRescueTV allows the fire officers full access to the message portion of the FRTV screen where critical station data and events are posted. Street closures, broken fire hydrants, upcoming training sessions can all be posted by the fire chief via a web portal or by using the free FRTV app.

The firefighters in the station have full access to the video library of training videos and new equipment product videos. The client does not have any control over the software other than posting messages. However, if they produce their own video content and want to share it with other firefighters, they send it to FRTV and we add it to the library and recognize the department for their submission.

Q. What type of displays do you use?

A. FireRescueTV has an account with a national electronics retailer and we order a 43-inch display nearest the new client location and they handle the delivery and drop off. This reduces the expense of storage of displays and shipping costs. We just ship the media player to the address. It is a plug and play system.

Q.How does the platform improve staff morale or help improve response times?

A. FireRescueTV allows volunteer firefighters to have easy access to content-based training every time they stop into their fire station. They do not have to drive to sit in a classroom for lecture. It is always available to fit their time schedules. They city career firefighters who are on duty for a 20-hour period can also obtain the lecture portion of training in their station, on duty and still available for calls in their area. This saves time and money.

Our software will also allow for the 911 CAD from their area to be fed onto the FRTV screen. It provides the firefighters the address to the calls as they are dispatched to.

Our software upgrade now will allow firefighters to post up to five JPEG images on the screen such as fires that they responded to, new truck photos or department history photos. This will greatly improve staff morale.

Q. What is the cost of FireRescueTV?

A. For $1,495, the fire station is shipped a media player with a 12-hour loop of content, a 43-inch display, an HDMI cable and a touchpad to access the video content on-demand. The screen comes with a stand mount or is hung on the wall by a team of two strong firefighters. The monthly service fee is only $19. Grube knows fire department budgets are limited and wanted to keep the monthly service very low and affordable.

The secondary revenue stream is from advertising. With the decline in print over the past decade, firefighters do not get fire related magazines to the station. Many magazines are going digital and firefighters have a vast amount of time between calls at the station. Fire equipment manufacturers and service providers are looking or ways to reach this multi-billion-dollar vertical market. FRTV offers these sponsors free production costs to develop their 60-second commercial that is broadcast every hour in every screen. Only fire related commercials are on the FRTV screens.

 

October 16, 2018

Content Becomes More Responsive


Digital Signage trends have continually moved towards a more personalized and interactive experience when a customer engages with screens. This has come a long way from the start of digital signage that simply showed digital imagery. With todays growing need for interactivity - we will continue to see this trend grow throughout the remainder of 2018.

Displays now have sensors inside of them that can feed data back to the company or trigger special ads to appear on the screen. For example, does it look like rain? The ad can change over to show umbrellas on sale! Sunny conditions ahead? Advertisements for a local park may appear.

The options are endless...how will you enhance your signage for the remainder of 2018?