December 4, 2018

Requesting Content: TMI?

With the advances of the internet and interactive kiosks, people are being asked more and more frequently to provide personal information in order to obtain a coupon, information, etc.  Just about every website that you visit is asking for your name and email to join their mailing list...but what happens when a company asks for too much information?

Jebbit  conducted a 'consumer Data Trust' survey in November, 2018 of 1,000 adult smartphone users to determine what causes people to distrust companies. They found that 35.9% of respondents said that asking for too much information leads them to distrust a brand vs. only 28% distrusting a brand based on a public data scandal.

Here's the results of the Jebbit survey as compiled by www.emarketer.com

 

 

With these results in mind, next time you're creating content for your interactive kiosk, be mindful of what information you are asking your customer to provide!
 

October 16, 2018

Content Becomes More Responsive


Digital Signage trends have continually moved towards a more personalized and interactive experience when a customer engages with screens. This has come a long way from the start of digital signage that simply showed digital imagery. With todays growing need for interactivity - we will continue to see this trend grow throughout the remainder of 2018.

Displays now have sensors inside of them that can feed data back to the company or trigger special ads to appear on the screen. For example, does it look like rain? The ad can change over to show umbrellas on sale! Sunny conditions ahead? Advertisements for a local park may appear.

The options are endless...how will you enhance your signage for the remainder of 2018?

August 7, 2018

Digital Signage In 2018

Technology is ever evolving in the 21st century.  Advances are coming at lightning fast speeds and 2018 is no exception!  In 2017, we saw a huge push for adopting digital signage across many industries.  Now that it the technology has been adopted, 2018 is focused on on-screen personalization, interaction and better customer contact.

Content will become more responsive and automated (who has time for it NOT to be automated?!).  Screens will be able to engage with customers while providing content back to the cloud.  With the in-depth knowledge gained at the screen, companies have an even bigger advantage to get in their customers' heads and gain sales!

"Things are getting more integrated, more comprehensive, faster, smarter, and better looking." - Digital Signage Today

July 31, 2018

The Growing Impact of Digital Signage in Retail


Originally posted by Mark Boidman on June 11, 2018 at  www.digitalsignageconnection.com

Digital signage continues to make a powerful statement in retail as we are starting to see more digital displays, including interactive displays, across retailers throughout the country.

Eight out of 10 customers entered a store for the first time due to a digital sign catching their eye, according to a recent survey.

Moreover, the digital signage hardware and software markets are growing quite quickly. Digital signage revenue in the United States today, in terms of equipment, software, and services plus digital signage media revenue, is about a $20 billion market opportunity using estimates based on publicly available data. This number is likely to rise to just over $25 billion by 2019.

That $20 billion includes about $7 billion of media revenue. Taking the media revenue out of the equation leaves roughly $13 billion for equipment, software and services.

Expanding Reach and Falling Costs

More broadly, digital media on screens in public venues reaches more customers than videos on the Internet. It is a powerful statement of the size and scale of digital billboards and digital screens.

Furthermore, the cost of rolling out a digital signage network continues to fall annually by more than 10 percent, and signage penetration across physical locations increases.

In addition to costs coming down, the number of use cases has increased.

Digital menu boards in physical locations, such as quick-service restaurants or coffee shops, are all being converted to digital screens. Menu boards are becoming digital menu boards. Even buffet table displays or paper tags at café food stations are becoming digital screens.

Cruise ships and hotel buffet displays are well positioned for digital, which are huge market opportunities.

Many coffee shops and retail stores want to roll out massive screens right in the entry of their stores to create experiences and shopping environments in the store that level the playing field with online shopping.

This is why more spectacular displays are being rolled out, especially as technology costs to deploy digital signage and retail tech in general are going down.

Many big cities will one day look just like Times Square.

Changing Customer Behavior

What is starting to happen in most retail stores, especially with young people, is that they are tuning out non-digital screens. They are so used to the digital screen in their pocket, and the ability to interact with those screens, that if they do not find that screen experience in a public store, they may not even walk in or feel comfortable shopping there.

This dynamic is dramatically influencing how shopping malls and stores think and react.

Within retail stores now, whether their products are clothes hanging on the wall or displays of food, there are typically digital screens around or above them. These digital screens showcase products, provide information, provide interactivity and can even take the place of a salesperson to provide supplementary information.

With interactive digital screens, you can determine if retailers have your size, the color you want, and/or make a request to have your choice brought to you.

Contextually Relevant Content to Drive Sales

Digital signage is driving sales and engaging customers, and the more you can engage with somebody at the point of sale and provide them with an improved shopping experience, the more likely you are to see increased brand awareness, as well as growth in sales.

More retail stores are deciding to spend money to roll out networks because it is no longer cost-prohibitive for them to do so. They also realize that networks are critical to create the experiential environment in the store necessary to provide a competitive advantage.

It is imperative to remember that digital signage must deliver more than just content; it must also deliver context.

From a consumer’s first impression at a store entrance through the entire retail experience, digital signage has the ability to turn the person who is merely browsing into your newest customer.

 

 

July 24, 2018

Berkeley Heights, NJ Has New Digital Signage

 


BERKELEY HEIGHTS, NJ - There’s something new and shiny in downtown Berkeley Heights, at the corner of Springfield and Plainfield avenues - a digital sign.

Township Administrator John Bussiculo asked residents to check out the sign during the June 12 council meeting. It was running the sample program, which provided a preview of what residents might see on the sign.

A donation from the Jim Reilly family, in memory of Jim Reilly made this digital sign possible. The sign will be remotely controlled, which means Tom Barton won't need to go out in all kinds of weather to hang the letters on the old sign, said Bussiculo. Now all the messages will be created in a warm office.


 

June 12, 2018

Know Your Audience & Goals

2 Key items you need to remember while deploying your digital signage for the rest of 2018:

Know Your Target Audience. An effective marketing campaign starts with knowing your audience and providing content that appeals to your audience. With the influx of advertisements and messages we all encounter on a daily basis, it is important to remember that hearing/seeing a message once is not effective. Messaging has to be appealing, engaging and relevant to your audience for them to begin to pay attention.

Know Your Goals. There are a multitude of ways that your audience could engage with your business/brand; so, having a clear goal is essential to measure effectiveness. Is your goal to engage your audience on your facebook page, fill out a form on your website, pick up the phone and call or make a purchase on your site? Metrics are your go-to-source for determining if your message is working for the intended audience.


May 22, 2018

3 Things To Look Out For When Creating Digital Content


Have you ever seen a sign that at first glance you couldn't figure out and your brain was instantly confused trying to determine what was happening?  This is a classic mistake that we, at BLR, want to help you avoid with these tips on things to look out for when creating digital content!

1. What Was That?!

You have just seconds to make an impression on your viewer to capture their attention.  If it takes too long for the viewer to recognize a brand, an image or what your text is saying - you've lost them!  To keep their attention try less clutter, legible fonts and wide spacing.  By drawing their eye to your visuals, you have a much better chance of keeping their attention and getting your message across!

2. What Is Happening Here?!

Movement is more likely to grab the attention of a passerby, but be careful about the amount of movement on the screen.  Too much movement can be distracting and hard to make out.  Again, simplicity is key!  Use animations or small movements to create a BIG impression.

3. Yuck, Look Away!

With moves towards 4K and everything in High-Definition - we are being trained to look for quality.  If your digital signage imagery is low-resolution, blurry or pixelated...your audience will notice!  Use clean, crisp lines and high-resolution images to POP off the screen at your viewers and gain their attention.

 

February 13, 2018

Stadiums Use Digital Signage to Enhance Fan Experience


Stadiums are an exciting place that utilize their space for both sporting events and concerts.  They provide a place for people to come together and engage in entertainment and camaraderie.  What if these high-energy places could be taken to a new level with digital signage?  

Digital signage in stadiums provides an outlet for more than just statistics about a game.  Displays can showcase information about a player's family, hobbies and interests that make an engaging atmosphere for fans.  Fans could be engaged even further with interactive kiosks with games or the ability to take selfies. 

During non-game day events, digital displays can easily transform into a wayfinder, presentation slides, streaming video and advertisements.  With traditional signage, all of these uses would be impossible and extremely expensive to continually change out content.

These digital displays throughout the stadium are not just advertising - they are a way to add value to the fans' experience and keep them coming back for more.

 

August 15, 2017

Let's Get Phygital

July 13, 2017

6 Rules for Digital Signage Copy

Mvix created an infographic outlining 6 Simple Rules of Great Copy Content for digital signage.