February 5, 2019

DSE 2018 APEX Award Nominee: Coca-Cola

Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!

 

 

January 22, 2019

Call to Action - 3 Things to Keep in Mind

 


 
Your call to action is a key piece of information that should be in your digital signage strategy.  Here's some quick tips for creating a well-thought out CTA (Call To Action)

 --- MAKE IT EASY TO SEE ---

 

Don't let your call to action be lost in additional text or pictures. Allow the Call to Action to stand on its own so that everybody notices it.

 

 

--- USE COMMANDING LANGUAGE ---

Don't get lost in fluffy jargon (such as adjectives). Let your customers know what they should do and how to take action immediately.

 

 

--- INCLUDE A WAY TO MEASURE EFFECTIVENESS ---

Adding a coupon code provides incentive for the customer to take action while simultaneously allowing you a way to track where the lead came from. This will help you know if your ad is working or if you need to make changes to improve your ROI.

 

 

January 15, 2019

3 future trends set to change the digital signage landscape

Originally posted on DigitalSignageToday - written by Bradley Cooper on January 11, 2019

The Digital Signage Future Trends Report identifies a few key future trends, and we will be focusing on mobile integration, segmentation and dynamic content.

Mobile integration

Many believe the biggest competition for digital signage is a much smaller display: a customer's smartphone. However, these two devices don't need to be rivals, they can also be partners, especially as mobile integration improves.

"We are going to use that phone as a way to better understand the consumer, engaging on multiple personal levels, measuring impact and impressions, delivering content and engaging with the content itself," Rich Ventura, vice president of strategy at NEC Display Solutions, said in a blog on the Digital Signage Today Future Trends Report.

Ventura gave an example of this already taking place in airports. Airports already use a large number of digital menu boards, flight information displays and kiosks. Customers also use their phones to make payments and use wayfinding apps to make their way around the terminal. Airports are making use of this data to drive customers to certain spots where they can receive more information.

"The captured data allows the airport to create the journey and drive the traveler through different areas of the terminal. Thus, they are creating a 1:1 relationship that the traveler will enjoy as a valuable service," Ventura said.

Segmentation

Segmentation is in essence, simply breaking up digital signage content into various parts, based on factors as simple as the time of day or as complex as a customer's actions. Due to this trend, digital signage end users need a lot more content than before. As this trend continues to grow, we will see businesses start to use different strategies to reach customers and gather data.

"Segmentation will also affect the physical placement and strategic purpose of digital signage. Businesses trying to target specific audiences may begin using multiple smaller screens with unique content on each instead of one large screen," Rebecca Dowden, director of marketing at CrownTV, said in a blog on the Digital Signage Today Future Trends Report. "This shift in placement will reflect a rising shift in purpose as digital signage becomes an entirely new channel for communication instead of simply replacing traditional signage."

In order to serve their audiences, companies will need to do more customer profiling to discover exactly how to reach them. This will in turn, drive the demand for more engaging content, such as live social media feeds and weather.

"Some digital signage software packages have already begun offering app integrations with live weather, social media and more. But in 2018, the industry will see more API partnerships and plug-in integrations that will make content creation as quick as a few clicks," Dowden said.

Dynamic content

Both of the previous trends are closely related to this trend of more dynamic, relevant content. Companies are diving in, trying to find new ways to deliver better content, such as facial recognition software and traffic patterns. End users realize they need to stand out to avoid turning into another annoyance to customers.

"The technology has lost its novelty and is now an accepted — sometimes even expected — part of the customer-facing business landscape. So, it has gone well past the time or place in which its mere presence was enough to provoke a 'wow factor,' to a time and place at which it is in danger of becoming part of the background noise that consumers unconsciously edit out of their attention zones," Christopher Hall, managing director of the Interactive Customer Experience Association, said in a blog on the report.

Digital signage, however, will be coming up to the plate armed with more advanced AI solutions to target consumers with truly personalized, dynamic content. Companies are already doing this to lesser degrees. For example, retailers are now using smart beacons to identify customer walking patterns and deliver the best advertising messages. Other companies are experimenting with content that is triggered by customers interacting with a product.

Customers are also getting increasingly more comfortable with the idea of AI guiding their experience. Hall cites, for example, a report from Oracle that found 62 percent of hotel guests already approve of facial recognition technology along with 49 percent of restaurant customers.

This means we are not far away from a world where digital signage can greet a customer by name and give them content unique to their personalized taste.

To learn more about digital signage future trends, click here to download the Digital Signage Today Future Trends Report.

January 2, 2019

Bring In The New Year - Business Edition

 

As the days ticked by leading up to New Years Eve it was likely that you spent time reflecting on your past and the moments that defined your 2018. During the ball drop, you looked forward in anticipation to 2019.  The new year - the new you. The resolutions and changes you would make in 2019.

We're here. It's 2019.

Did you make resolutions and dream of your business goals? Did you reflect on the success and losses of your business in 2018?

We challenge you now to think about your digital technology dreams and ambitions for 2019. What will your strategy include? What new tools will you implement?

BLR Sign Systems will gladly work with you to help define your goals and have to achieve them in 2019. Contact BLR today.

December 18, 2018

3 Easy Design Tips: When You're Not a Designer


Here are quick handy rules to keep in mind when creating content for your digital signage and interactive kiosk - even if you're not a graphic designer!

3x5 RULE

 

 

A clean design is optimal for your customers to easily view the content available on the screen.  Use the 3x5 rule when it comes to text:

Use 3 lines of text of 5 words each OR 5 lines of text of 3 words each

 

FONT STYLES

 

Keep your font choices to a minimum of 2!  Using multiple font types can make it difficult for customers to read the screen.  Large text and bold letters help allow people to read the text for a distance, so keep the amount of content to a minimum.

 

PREVIEW, PREVIEW, PREVIEW

Before hitting the launch button, preview the design you've created.  Consider how far the customer will be from the screen, the lighting in the area they will view from and the length of time each screen will remain active.

 

 

 

December 4, 2018

Requesting Content: TMI?

With the advances of the internet and interactive kiosks, people are being asked more and more frequently to provide personal information in order to obtain a coupon, information, etc.  Just about every website that you visit is asking for your name and email to join their mailing list...but what happens when a company asks for too much information?

Jebbit  conducted a 'consumer Data Trust' survey in November, 2018 of 1,000 adult smartphone users to determine what causes people to distrust companies. They found that 35.9% of respondents said that asking for too much information leads them to distrust a brand vs. only 28% distrusting a brand based on a public data scandal.

Here's the results of the Jebbit survey as compiled by www.emarketer.com

 

 

With these results in mind, next time you're creating content for your interactive kiosk, be mindful of what information you are asking your customer to provide!
 

October 16, 2018

Content Becomes More Responsive


Digital Signage trends have continually moved towards a more personalized and interactive experience when a customer engages with screens. This has come a long way from the start of digital signage that simply showed digital imagery. With todays growing need for interactivity - we will continue to see this trend grow throughout the remainder of 2018.

Displays now have sensors inside of them that can feed data back to the company or trigger special ads to appear on the screen. For example, does it look like rain? The ad can change over to show umbrellas on sale! Sunny conditions ahead? Advertisements for a local park may appear.

The options are endless...how will you enhance your signage for the remainder of 2018?

August 7, 2018

Digital Signage In 2018

Technology is ever evolving in the 21st century.  Advances are coming at lightning fast speeds and 2018 is no exception!  In 2017, we saw a huge push for adopting digital signage across many industries.  Now that it the technology has been adopted, 2018 is focused on on-screen personalization, interaction and better customer contact.

Content will become more responsive and automated (who has time for it NOT to be automated?!).  Screens will be able to engage with customers while providing content back to the cloud.  With the in-depth knowledge gained at the screen, companies have an even bigger advantage to get in their customers' heads and gain sales!

"Things are getting more integrated, more comprehensive, faster, smarter, and better looking." - Digital Signage Today

July 31, 2018

The Growing Impact of Digital Signage in Retail


Originally posted by Mark Boidman on June 11, 2018 at  www.digitalsignageconnection.com

Digital signage continues to make a powerful statement in retail as we are starting to see more digital displays, including interactive displays, across retailers throughout the country.

Eight out of 10 customers entered a store for the first time due to a digital sign catching their eye, according to a recent survey.

Moreover, the digital signage hardware and software markets are growing quite quickly. Digital signage revenue in the United States today, in terms of equipment, software, and services plus digital signage media revenue, is about a $20 billion market opportunity using estimates based on publicly available data. This number is likely to rise to just over $25 billion by 2019.

That $20 billion includes about $7 billion of media revenue. Taking the media revenue out of the equation leaves roughly $13 billion for equipment, software and services.

Expanding Reach and Falling Costs

More broadly, digital media on screens in public venues reaches more customers than videos on the Internet. It is a powerful statement of the size and scale of digital billboards and digital screens.

Furthermore, the cost of rolling out a digital signage network continues to fall annually by more than 10 percent, and signage penetration across physical locations increases.

In addition to costs coming down, the number of use cases has increased.

Digital menu boards in physical locations, such as quick-service restaurants or coffee shops, are all being converted to digital screens. Menu boards are becoming digital menu boards. Even buffet table displays or paper tags at café food stations are becoming digital screens.

Cruise ships and hotel buffet displays are well positioned for digital, which are huge market opportunities.

Many coffee shops and retail stores want to roll out massive screens right in the entry of their stores to create experiences and shopping environments in the store that level the playing field with online shopping.

This is why more spectacular displays are being rolled out, especially as technology costs to deploy digital signage and retail tech in general are going down.

Many big cities will one day look just like Times Square.

Changing Customer Behavior

What is starting to happen in most retail stores, especially with young people, is that they are tuning out non-digital screens. They are so used to the digital screen in their pocket, and the ability to interact with those screens, that if they do not find that screen experience in a public store, they may not even walk in or feel comfortable shopping there.

This dynamic is dramatically influencing how shopping malls and stores think and react.

Within retail stores now, whether their products are clothes hanging on the wall or displays of food, there are typically digital screens around or above them. These digital screens showcase products, provide information, provide interactivity and can even take the place of a salesperson to provide supplementary information.

With interactive digital screens, you can determine if retailers have your size, the color you want, and/or make a request to have your choice brought to you.

Contextually Relevant Content to Drive Sales

Digital signage is driving sales and engaging customers, and the more you can engage with somebody at the point of sale and provide them with an improved shopping experience, the more likely you are to see increased brand awareness, as well as growth in sales.

More retail stores are deciding to spend money to roll out networks because it is no longer cost-prohibitive for them to do so. They also realize that networks are critical to create the experiential environment in the store necessary to provide a competitive advantage.

It is imperative to remember that digital signage must deliver more than just content; it must also deliver context.

From a consumer’s first impression at a store entrance through the entire retail experience, digital signage has the ability to turn the person who is merely browsing into your newest customer.

 

 

July 24, 2018

Berkeley Heights, NJ Has New Digital Signage

 


BERKELEY HEIGHTS, NJ - There’s something new and shiny in downtown Berkeley Heights, at the corner of Springfield and Plainfield avenues - a digital sign.

Township Administrator John Bussiculo asked residents to check out the sign during the June 12 council meeting. It was running the sample program, which provided a preview of what residents might see on the sign.

A donation from the Jim Reilly family, in memory of Jim Reilly made this digital sign possible. The sign will be remotely controlled, which means Tom Barton won't need to go out in all kinds of weather to hang the letters on the old sign, said Bussiculo. Now all the messages will be created in a warm office.