June 11, 2019

Learning From Digital

May 28, 2019

We Want To Know...

 

Let us know your digital goals!

May 21, 2019

Your Eyes Could Win You A Gift

 

Jetstar, an Australian airline, invited customers to look at certain parts of the screen for a chance to win vacation packages. The displays lured in customers by stating, "Your eyes could win you a gift."

As customers scanned the destinations shown on screen, the digital screen would zoom in to where the customer was looking. Some lucky customers won gift cards to book their airfare.

Who wouldn't stop to take a quick look!!

May 14, 2019

When Digital Gets Too Personal


Digital signage has grown by leaps and bounds over the last several years and marketers are still trying to determine all the best ways to handle their digital content.  Have you ever been talking to a friend only to find that Facebook was advertising that exact product to you by the end of the night? Were you creeped out by it - we bet you were! Technology has advanced to the point that devices have the ability to hear you, recognize your words and target you for an uber targeted campaign. But this may be TOO FAR!

Studies are showing that when a customer walks in your store and sees an advertisement directly targeting them for a specific product they were looking for - that it's become too targeted. People begin to distrust the company and the brand for being too specific. It's better to have a targeted campaign to a specific audience rather than to a specific person.

Don't forget it's important to target your intended demographic...just don't get too carried away!

April 23, 2019

Recall Rates of Digital Signage

March 19, 2019

Interactive Content Grabs Attention

 


People remember 10% of what they read, 20% of what they hear, 30% of what they see and 80% of what they experience. Interactive digital displays are an impactful way for customers to remember your business and brand.

Interactive content grabs attention better than static content and helps to convert visitors into customers. Since people remember 80% of what they experience, customers are likely to remember you brand because of its' engaging and impactful content.

March 12, 2019

3 Types of Wayfinding Displays


There are 3 main types of wayfinding displays that are utilized throughout the control. These include: digital static wayfinding, interactive wayfinding, and 3D wayfinding. Let's discuss what these options include:

Digital Static Wayfinding

Digital static wayfinding displays provide visitors a point of reference through an electronic map.  Visitors are able to locate various places throughout your building, facility or campus. these devices also provide an opportunity to highlight important upcoming events or promotions while the wayfinding display has your visitor's attention. These particular displays are not interactive which keeps the costs down.

Interatctive Wayfinding

Similar to the digital static wayfinding displays, the interactive wayfinding display allows your visitors to click through the map with touch-screen technology. Visitors can select their destination and are provided with an electronic display of how to get to their destination. Promotional messaging and event updates can be tailored specifically to the persons' intended destination.

3D Wayfinding

3D Wayfinding shows visitors a 3D representation of their destination and the route to get there. This dynamic guide is made to impress your visitors while presenting all the information you would find in a digital static wayfinding or interactive wayfinding displays.

 

 

March 5, 2019

Smart Cities Will Keep Customers Happy


According to Digital Signage Today, "As of 2018, 55 percent of the world’s population live in urban areas. This is set to rise to 68 percent by 2050. That's an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers."

Imagine your favorite, local restaurant will now be flooded with more people, stores will have more traffic and your commute will likely increase.  In order to maintain a high level of customer service, the stores are going to have to make modifications to improve their work efficiency. How can they achieve these demanding goals?

 

According to wikipedia, a smart city is "an urban area that uses different types of electronic data collection sensors to supply information which is used to manage assets and resources efficiently."

Within the smart cities, more and more businesses will utilize self-service digital signage with touchscreen kiosks to improve customer service and promote an efficiently run organization.  These include: interactive wayfinding, self-service ticket machines, self-ordering displays and retail touch screens.

What steps does your business need to take to prepare for the rise in traffic? Contact BLR.

 


 

February 26, 2019

6 Ways You'll Attract Potential Customers With Digital Signage

 


Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye?

Here are some ways to attract potential customers:

Brand Advertising A video showing popular or trending products or styles might lure people into your store. Watching videos seems to be what’s in right now, as YouTube and Facebook videos engage their audiences more. Why not have a few digital displays to entice and awe the crowd? Also, ad campaigns during holidays can be beneficial for your sales.

Digital projectors There are many creative themes to project onto the floors or walls. When it’s Valentine’s Day, think of animated hearts of various reds and pinks on the walls above your product displays. Or summer, with an open floor space that mimics a sandy beach with small ocean tides, that reveal seashells and scurrying crabs. Maybe it’s the winter holiday season, and snowflakes flurry around your cozy window display. How fun!

Promotional Sales If you want to grab the passerby’s attention, digital displays will mesmerize them with a flashing “Buy one get one free” or “50% off everything in the store” along with beautiful graphics/video. It will entice them more than a regular sign, which means increased sales.

Touch Screen Display Imagine walking into a store and being overwhelmed with the amount of products or clothing. How cool would it be to go to the touch screen kiosk and take a quiz that will help you pick your clothing style, and popular shirts to choose from? Or maybe finding products under $25? This interactive display would help with a customer’s positive experience.

Gift Ideas You need to get a gift for your boss, and you stumble upon a retail window that has a video of must haves for Boss’s Day. Well, that sure makes selecting the perfect present much easier. Your child’s birthday is coming up, and the coolest “toy of the year” video plays as you walk nearby, and it’s on sale. Score!

Social Media Marketing We all know that social media plays an important role in influencing sales and promoting your business. Sometimes, people are running around like crazy and don’t have time to walk into your store right now. If your digital screen had your social media pages, website and hashtag info, then that busy mom can take a picture and surf the internet when they have free time. A QR code is another way to get consumers to look your website.

With so many reasons to have digital signs for your store, you will stand out in the retail world.

 

February 5, 2019

DSE 2018 APEX Award Nominee: Coca-Cola

Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!