April 2, 2019

LG’s Incredible OLED TV Show Booth: The Massive Curve of Nature

LG showed off its OLED TV display in an immersive installation at CES.

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March 12, 2019

3 Types of Wayfinding Displays


There are 3 main types of wayfinding displays that are utilized throughout the control. These include: digital static wayfinding, interactive wayfinding, and 3D wayfinding. Let's discuss what these options include:

Digital Static Wayfinding

Digital static wayfinding displays provide visitors a point of reference through an electronic map.  Visitors are able to locate various places throughout your building, facility or campus. these devices also provide an opportunity to highlight important upcoming events or promotions while the wayfinding display has your visitor's attention. These particular displays are not interactive which keeps the costs down.

Interatctive Wayfinding

Similar to the digital static wayfinding displays, the interactive wayfinding display allows your visitors to click through the map with touch-screen technology. Visitors can select their destination and are provided with an electronic display of how to get to their destination. Promotional messaging and event updates can be tailored specifically to the persons' intended destination.

3D Wayfinding

3D Wayfinding shows visitors a 3D representation of their destination and the route to get there. This dynamic guide is made to impress your visitors while presenting all the information you would find in a digital static wayfinding or interactive wayfinding displays.

 

 

March 5, 2019

Smart Cities Will Keep Customers Happy


According to Digital Signage Today, "As of 2018, 55 percent of the world’s population live in urban areas. This is set to rise to 68 percent by 2050. That's an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers."

Imagine your favorite, local restaurant will now be flooded with more people, stores will have more traffic and your commute will likely increase.  In order to maintain a high level of customer service, the stores are going to have to make modifications to improve their work efficiency. How can they achieve these demanding goals?

 

According to wikipedia, a smart city is "an urban area that uses different types of electronic data collection sensors to supply information which is used to manage assets and resources efficiently."

Within the smart cities, more and more businesses will utilize self-service digital signage with touchscreen kiosks to improve customer service and promote an efficiently run organization.  These include: interactive wayfinding, self-service ticket machines, self-ordering displays and retail touch screens.

What steps does your business need to take to prepare for the rise in traffic? Contact BLR.

 


 

February 26, 2019

6 Ways You'll Attract Potential Customers With Digital Signage

 


Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye?

Here are some ways to attract potential customers:

Brand Advertising A video showing popular or trending products or styles might lure people into your store. Watching videos seems to be what’s in right now, as YouTube and Facebook videos engage their audiences more. Why not have a few digital displays to entice and awe the crowd? Also, ad campaigns during holidays can be beneficial for your sales.

Digital projectors There are many creative themes to project onto the floors or walls. When it’s Valentine’s Day, think of animated hearts of various reds and pinks on the walls above your product displays. Or summer, with an open floor space that mimics a sandy beach with small ocean tides, that reveal seashells and scurrying crabs. Maybe it’s the winter holiday season, and snowflakes flurry around your cozy window display. How fun!

Promotional Sales If you want to grab the passerby’s attention, digital displays will mesmerize them with a flashing “Buy one get one free” or “50% off everything in the store” along with beautiful graphics/video. It will entice them more than a regular sign, which means increased sales.

Touch Screen Display Imagine walking into a store and being overwhelmed with the amount of products or clothing. How cool would it be to go to the touch screen kiosk and take a quiz that will help you pick your clothing style, and popular shirts to choose from? Or maybe finding products under $25? This interactive display would help with a customer’s positive experience.

Gift Ideas You need to get a gift for your boss, and you stumble upon a retail window that has a video of must haves for Boss’s Day. Well, that sure makes selecting the perfect present much easier. Your child’s birthday is coming up, and the coolest “toy of the year” video plays as you walk nearby, and it’s on sale. Score!

Social Media Marketing We all know that social media plays an important role in influencing sales and promoting your business. Sometimes, people are running around like crazy and don’t have time to walk into your store right now. If your digital screen had your social media pages, website and hashtag info, then that busy mom can take a picture and surf the internet when they have free time. A QR code is another way to get consumers to look your website.

With so many reasons to have digital signs for your store, you will stand out in the retail world.

 

February 5, 2019

DSE 2018 APEX Award Nominee: Coca-Cola

Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!

 

 

November 5, 2018

GameStop TV Network to Rollout to 3,800 Stores

If you had to pick a sub-category of the retail industry to utilize digital signage - who would it be?  We choose gaming!

 

It appears that GameStop Corp. is upgrading their digital video network to more than 3,800 locations.  Their network delivers advertising, interviews, game previews and other content on HD displays in their GameStop stores.  It's called GameStop Tv.  We are in love with it!

"GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out," Mark Qualls, vice president of operations at GameStop, said in a press release. "The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers."

 

 

Picture from @Marisha_Ray Twitter


March 6, 2018

7 shortcuts to higher profits via menu board optimization


By Tom Cook, principal, King-Casey

Originally posted on Fast Casual

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn't easy, but there is a tool that can help; the optimized menu board.

Research shows that 56 percent of customers can be influenced by the menu board, about About 74 percent said than an easy-to-read menu board is their top priority. The CEO of a QSR chain recently told us that: "Menu board optimization is one of the best investments my company can make. It far exceeds almost any other strategy I could pursue to increase profits."

So why do so many menu boards underperform? One big reason is that they are strategically weak. They don't incorporate business objectives or take into consideration how customers actually use menu boards. Effective menu board design follows a structured, analytical approach that is much more than a graphic exercise. Our firm has identified seven truths that collectively result in world-class menu board strategy and design.

1. Leverage hot spots

2. Evaluate real estate

3. Location, location, location

6. Brand it
Great branding is more than a logo. It should extend to every aspect of the business that involves the customer, especially the menu board. Doing so will heighten a customer's trust and overall experience. When designing a branded menu board, never forget that your number one priority is simplicity and ease-of-use. Don't get carried away with clever designs and superfluous graphic details. Your customer wants something that is easy to read and navigate.

7. Measure it
Metrics matter. Now that you have optimized your menu board, it is time to measure the success of your efforts. Look for sales, margin and ticket increases, improved throughput, improved customer satisfaction and, equally important, happier franchisees. This is another area where the "Research Primer" noted above can be a big help.

 

Image via istock.