November 20, 2018

Project Everyone Has Big Global Goals


Eye spy with my little eye...

           an inspiring story of "Project Everyone".

"Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable."

As a part of their tactic for dispersing the information about Project Everyone and their Global Goals, they are aiming to provide the largest advertising campaign which includes the use of digital signage!

You can follow their adventure on the Project Everyone Facebook page.


April 26, 2016

Tributes to Prince From Across the Country

New of Prince's death spread across social media sites on April 21, 2016.  Digital billboards can be changed and updated quickly, which made it a likely choice for people to give tribute to the music legend.

September 15, 2015


As Americans, September 11th is a day that we all know exactly where we were and what we were doing when we found out the tragic events that were happening in New York.  Calls were made.  Tears were shed.  And our lives were forever touched.  

National September 11 Memorial & Museum commemorated the historical day with #NeverForget billboards.  See a few of the billboards on the website.   

September 8, 2015

Dayparting as a Way to Drive Sales

Have you heard of "Dayparting"?  If not, it's time..literally!  Dayparting is the practice of splitting the day into several 'parts' and advertising based on the time of day.  Traditionally, this was used in radio and television broadcasting.  Clubs promote at night, family-friendly companies advertise during the morning.  We've always seen and heard this, but may have been unaware that there was a shift because it seemed "normal".

But, what happens when companies look at the ability to now advertise digitally; whether in-store or on a digital billboards?  How about on facebook and other social media sites?  The same practices apply and this is what you SHOULD be thinking about.  How to maximize my advertising and promoting efforts across all mediums by using dayparting techniques.

The 4 key ares to look at, according to Christopher Hall of says:

  • What are you trying to say?
  • To whom are you saying it?
  • What are you trying to get them to do?
  • What time are you talking to them?

Each area is equally important.  Traditionally, we learn in school to ask the 5W's.  Who, What, When, Where and Why.  But companies occasionally forgets about the WHEN.  When is your audience most receptive.  When will they be most likely to take action on the intended activity.  If you are selling beer, and the message is to grab a case of beer for the big likely want them to be able to go get that case now!  Advertising this message on a Tuesday morning, when the game is not happening and the purchaser is at work...not likely to happen.  (Unless you're in Vegas, baby!)

For your next digital campaign, think through the dayparting techniques.  Possibly create a 2-part message that creates a call to action that is appropriate for different parts of the day.  Two images, one message and a great call to action that drives sales NOW  

July 28, 2015

Billboards With A Sense of Humor

Imagine you are driving down the road and a large billboard catches your attention.  As you glance over the text and the imagery, you find yourself busting out loud laughing.  Well, we took some time to grab a little humor from the internet to bring you today's Funny (but appropriate) Billboard:

What's the funniest billboard you have seen lately?