May 14, 2019

When Digital Gets Too Personal


Digital signage has grown by leaps and bounds over the last several years and marketers are still trying to determine all the best ways to handle their digital content.  Have you ever been talking to a friend only to find that Facebook was advertising that exact product to you by the end of the night? Were you creeped out by it - we bet you were! Technology has advanced to the point that devices have the ability to hear you, recognize your words and target you for an uber targeted campaign. But this may be TOO FAR!

Studies are showing that when a customer walks in your store and sees an advertisement directly targeting them for a specific product they were looking for - that it's become too targeted. People begin to distrust the company and the brand for being too specific. It's better to have a targeted campaign to a specific audience rather than to a specific person.

Don't forget it's important to target your intended demographic...just don't get too carried away!

April 16, 2019

Can Digital Become Smarter?

 

Can Digital Become Smarter?

 

Of course it can!

 


Computers are being programmed to process larger amounts of data, at faster speeds while becoming more responsive and personalized with the advances of Artificial Intelligence. With these advances, signage will be able to better tailor their messaging to the target demographic, on demand. Cross-promoting will occur at the perfect time, in the perfect place -- all through the automation of AI having the ability to sift through and correlate data at speeds faster than we have ever seen before!

 

April 3, 2018

Artificial Intelligence Increases Digital Signage Success


Artificial Intelligence  noun

  1. The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

How Does Artificial Intelligence Work?

Artificial Intelligence platforms are able to evaluate data to find patterns and then can deliver a specific action based on that data.  They call this use of data driven by artificial intelligence: deep learning.  While deep learning is relatively new, it has the power to provide extraordinary results.  

How Can We Use Artificial Intelligence with Digital Signage?

Imagine having an interactive digital screen in your store that allowed you to taylor the message being displayed that is directly responsive to the weather outside?  For example, a clothing store displays sweaters and coats when the weather is cold - and shows tank tops and shorts when the weather is warm outside.  Artificial Intelligence would make this possible.  

In another scenario - what if the digital screen was 'smart' enough that it REMEMBERED your customers through facial recognition and could welcome them back!  

Looking Ahead.

 

The global digital signage market is expected to grow to $31.71 billion by 2025. While the AI market is predicted to rise to nearly $60 billion by 2025.

Read more about Artificial Intelligence from Doug Bannister at Digital Signage Today.