April 30, 2019

Sesame Street takes over DOOH in SeaWorld

Originally posted on Digitalsignagetoday.com on May 9, 2018

Image via Clear Channel Outdoor

 


SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The Clear Channel Outdoor billboards showed the characters for five minutes at 7, 8 and 9 a.m and at 4, 5 and 6 p.m., according to an announcement.

The campaign showed six different Sesame Street characters across 52 billboards, and it advertised Sesame Street's arrival at SeaWorld in 2019.

Sesame Street is celebrating its 50th anniversary in 2019 as well, according to the release.

Image via Clear Channel Outdoor