April 17, 2018

Is Your Signage Ready to Launch?

It's an exciting time at your company when you've decided to go digital with your signage - but that knot in your stomach saying "Is it ready" is probably keeping you up at night.  Here's a list of things to keep in mind to deciding to go LIVE! 

Core Concept

At the core, your digital signage is promoting a product or a brand.  Is your signage properly addressing your target market and how they receive information about your product/brand?  If not, rethink your digital strategy to ensure they are open to your messaging and more likely to buy!

Technology

Are you working with a reputable company who has the knowledge to put together all the pieces of your signage?  There's not only the digital screens, but hooking it up, making sure it is all compatible and finally the messaging platform.  All components need to work flawlessly together?  Not sure...contact BLR for a consultation.

Hardware

You've picked out your technology, but have you thought through how that technology gets put together and displayed?  Making sure your digital display has enough space to be mounted and is in plain view is just as important as the technology itself.  Make sure before you go live with your messaging that you've thought through this as well!