Expectations: Everybody Has Them
Influential Digital Signage Content includes 4 main components. This is the last part of our 4 part series that investigates the: audience, placement, balance and expectations.
Expectations
Honestly, everybody has some sort of expectations in life – and people expect things from companies and brands they do business with. We all expect, to some extent, that we will be “sold to” by a business, but we hope that the balance is kept (see part 3 of this series on ‘balance’).
But what happens when companies exceed customer expectations? Companies can improve customers’ digital signage experience with engaging content that allows for touch and movement. The experience is elevated from a traditional set of images to a fully immersive experience that allows customers to talk about how much FUN they had BECAUSE of a company, not despite it!
What can you do to bring your customer engagement to the next level?