October 16, 2018

Content Becomes More Responsive


Digital Signage trends have continually moved towards a more personalized and interactive experience when a customer engages with screens. This has come a long way from the start of digital signage that simply showed digital imagery. With todays growing need for interactivity - we will continue to see this trend grow throughout the remainder of 2018.

Displays now have sensors inside of them that can feed data back to the company or trigger special ads to appear on the screen. For example, does it look like rain? The ad can change over to show umbrellas on sale! Sunny conditions ahead? Advertisements for a local park may appear.

The options are endless...how will you enhance your signage for the remainder of 2018?