Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye?

Here are some ways to attract potential customers:

Brand Advertising A video showing popular or trending products or styles might lure people into your store. Watching videos seems to be what’s in right now, as YouTube and Facebook videos engage their audiences more. Why not have a few digital displays to entice and awe the crowd? Also, ad campaigns during holidays can be beneficial for your sales.

Digital projectors There are many creative themes to project onto the floors or walls. When it’s Valentine’s Day, think of animated hearts of various reds and pinks on the walls above your product displays. Or summer, with an open floor space that mimics a sandy beach with small ocean tides, that reveal seashells and scurrying crabs. Maybe it’s the winter holiday season, and snowflakes flurry around your cozy window display. How fun!

Promotional Sales If you want to grab the passerby’s attention, digital displays will mesmerize them with a flashing “Buy one get one free” or “50% off everything in the store” along with beautiful graphics/video. It will entice them more than a regular sign, which means increased sales.

Touch Screen Display Imagine walking into a store and being overwhelmed with the amount of products or clothing. How cool would it be to go to the touch screen kiosk and take a quiz that will help you pick your clothing style, and popular shirts to choose from? Or maybe finding products under $25? This interactive display would help with a customer’s positive experience.

Gift Ideas You need to get a gift for your boss, and you stumble upon a retail window that has a video of must haves for Boss’s Day. Well, that sure makes selecting the perfect present much easier. Your child’s birthday is coming up, and the coolest “toy of the year” video plays as you walk nearby, and it’s on sale. Score!

Social Media Marketing We all know that social media plays an important role in influencing sales and promoting your business. Sometimes, people are running around like crazy and don’t have time to walk into your store right now. If your digital screen had your social media pages, website and hashtag info, then that busy mom can take a picture and surf the internet when they have free time. A QR code is another way to get consumers to look your website.

With so many reasons to have digital signs for your store, you will stand out in the retail world.

The Restaurant Franchising and Innovation Summit is rapidly approaching, taking place March 11 to 13 at the Omni Hotel in Louisville, Kentucky. If you run a restaurant, are using digital signage or kiosks you'll want to attend this event. 

Here's three things you'll learn at the event:

• You'll gain key insights on innovative technology like blockchain and VR.
• You'll learn how to use self-service kiosks.
• You'll learn how to directly target customers with tools like digital signage.

Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!