September 25, 2018

Digital Signage Market is Anticipated to Grow US$27 Billion by 2024

 

Market Research Engine has published findings that the digital signage market is anticipated to grow $27 Billion by 2024.  Here's a snippet of their overall analysis:

 

How Big is the Global digital signage Market?

The Global digital signage Market is expected to exceed more than US$ 27 billion by 2024 and will grow at a CAGR of more than 6.5% in the given forecast period.

 

The major driving factors of Global digital signage Market are as follows:

 

  • Growth of Commercial Displays Over Consumer Displays in Digital Signage
  • Increasing Need of Reducing the Wastage of Paper and Being Environmentally-Friendly
  • Cost Effectiveness and Assured Return on Investment
  • Rising Demand of OLED-Based Displays
  • Improvements in Technology Offerings and Infrastructure Expansions

The restraining factors of Global digital signage Market are as follows:

 

  • Lack of Standardization
  • Lack of Awareness About Digital Signage

 

September 18, 2018

Will digital signage solve McDonald's woes?


Originally posted  | by Bradley Cooper

 

When you are out on a road trip, is McDonald's your first choice? I only go to McDonald's if it's the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times.

McDonald's recently tried to turn all this around with a massive digital signage and kiosk upgradeto the tune of $6 billion. The restaurant plans to deliver:

  • Modernized dining rooms featuring "globally and locally inspired décor."
  • Refreshed exteriors.
  • New furniture.
  • Digital self-order kiosks.
  • Remodeled counters centered around new table service.
  • Interior and drive-thru digital menu boards.
  • Designated curbside pick-up spots for mobile pay customers.
  • Expanded McCafé counters with larger display cases.

The real question is whether this upgrade will solve its woes. To understand that, we have to look at what digital signage and interactive kiosks can do and what they can't do.

What they can do

Digital signage can help bring an experience into the 21st century. Customers are used to looking at screens, so deploying screens is just a way to meet their expectations.

However, the most important element in digital signage is how it can improve the customer experience and draw the customer's eye. A bright menu board, for example can be far more pleasing to look at than a static display. The animations can draw customers' attention to a new item on the menu or a discount, which can boost sales.

Kiosks can also deliver more seamless checkout experiences, since customers can order their food directly from the kiosk and receive a ticket for later pickup.

Digital signage is for more than just selling, however. Restaurants can use it to showcase funny videos such as from The Chive, or they can use it with interactive games in the restaurant, such as McDonald's touch tables.

The goal of digital signage is to craft a better experience for the customer so they will come back later and engage with the brand in a deeper manner.

What they can't do

First of all, they can't replace employees. Many people believe that kiosks are a replacement for employees, but they actually boost demand. With kiosks, more customers can order more food, so restaurants like McDonald's need to have more employees in the back end to meet this demand.

Second of all, digital signage and technology in general cannot revitalize a brand by themselves. If the food still tastes bad, no one will care about the fancy displays. Also, if the kiosks don't work well with your other systems, such as mobile payments or a digital coupon, customers will go somewhere else.

For McDonald's in particular to truly succeed, it will need more than just technological upgrades. It will also need an in-depth plan to boost quality and customer satisfaction. The restaurant needs to rethink who it hires, how much it pays them and how they train them.

Training is an area where displays can help. Displays can showcase reminders of how to make a complex product or offer cleanliness tips. But, if managers aren't following through or slacking on training, then it won't stick.

This is why all businesses, not just restaurants, should adopt broader strategies, which integrate the technology into the overall business and customer service strategies.

McDonald's and other restaurants should not look at technology as a separate tool, but as an integrated part of the overall experience, which succeeds or fails based on how well the other elements of the business perform.

 

September 11, 2018

Best Digital Advertising Trends of 2018

Even though television advertisements are a more traditional form of promoting a brand and are not included in the BLR wheelhouse of support, we thought it was important to note these advertising trends of 2018.  The concepts can be bridged into digital content realm:

 

 

How can BLR help you with your digital content?

September 4, 2018

What is A Call To Action?


Marketers will tell you time and time again - that's a great story, but what is the call to action?!  Well, let's talk about it!

Call to Action:

"an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". Other types of calls-to-action might provide consumers with strong reasons for purchasing immediately such an offer that is only available for a limited time" - Wikipedia

 What Now?

 

You've identified your target market.  You've gone digital.  You've made an engaging and interactive display.  But, now you need to ASK for the sale!  A call to action is a reminder to your customers that you want them to take an action.  It may be to sign up for your email campaigns so you can start a drip campaign.  Maybe you want them to pick up an item that is available for a  limited time.

The key to it all...JUST ASK!