May 29, 2018

Engaging Digital Signage Built with Intel Inside®

 


Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.


May 22, 2018

3 Things To Look Out For When Creating Digital Content


Have you ever seen a sign that at first glance you couldn't figure out and your brain was instantly confused trying to determine what was happening?  This is a classic mistake that we, at BLR, want to help you avoid with these tips on things to look out for when creating digital content!

1. What Was That?!

You have just seconds to make an impression on your viewer to capture their attention.  If it takes too long for the viewer to recognize a brand, an image or what your text is saying - you've lost them!  To keep their attention try less clutter, legible fonts and wide spacing.  By drawing their eye to your visuals, you have a much better chance of keeping their attention and getting your message across!

2. What Is Happening Here?!

Movement is more likely to grab the attention of a passerby, but be careful about the amount of movement on the screen.  Too much movement can be distracting and hard to make out.  Again, simplicity is key!  Use animations or small movements to create a BIG impression.

3. Yuck, Look Away!

With moves towards 4K and everything in High-Definition - we are being trained to look for quality.  If your digital signage imagery is low-resolution, blurry or pixelated...your audience will notice!  Use clean, crisp lines and high-resolution images to POP off the screen at your viewers and gain their attention.

 

May 15, 2018

Digital signage making a difference for White Rose Credit Union

Original posted on www.cujournal.com |  Written by Michael Bartlett |  Published April 30 2018, 8:45am EDT

 

When $73 million White Rose Credit Union decided to relocate its branch in Red Lion, Pa., to nearby Dallastown, Pa., two years ago, it knew it needed something special to draw attention to the “new kid on the block.”

Jen Swanner, marketing vice president for the York, Pa.-based CU, chose to install a digital sign within a distinctive, 18-foot-high pylon. The credit union previously had worked with W.J. Strickler Signs, a company that has served the mid-Atlantic region since 1972, on static signs for some of its other branches. Strickler designed a sign with the White Rose Credit Union logo and name illuminated on top, and incorporated a full-color, LED display from Watchfire Signs that could be used to create messages directly from Swanner’s desktop.

“I knew immediately we needed a digital sign when putting in a brand new branch,” Swanner recalled. “I did some price comparisons and after contacting several companies, it was clear Strickler offered the best bang for the buck.

“Being able to change the message on the Watchfire sign in-house and not having to outsource it was very important,” she added.

The immediate challenge was Dallastown is home to just 4,000 people. Swanner said Dallastown is surrounded by a semi-metro area, so while the town is small, the area to be served by the credit union is much larger.

The CU already had four other locations in York and Adams counties at the time of the move to Dallastown. To maximize the impact in the new location, Swanner used the digital sign’s capabilities as a “community bulletin board.” It rotates marketing pitches for loans and the CU’s financial products with messages supporting students at the middle school and high school down the street, reminders of community events, and even road closure alerts.

The result: Swanner says the return on investment for the LED sign is “improving daily” and she is delighted that a number of students, parents and teachers from the two schools have become members of the credit union.

Several accounts have been opened on behalf of school clubs and organizations, she noted.

“We know the ROI is constantly improving because we have members and non-members come into the branch and say ‘we saw the sign and are interested in the special’ that the sign was promoting,” she explained. “Promotion results have been fantastic. We hear responses and we see the influx of loan applications and membership applications from people coming in off the street as a result of messaging center. The Dallastown branch has been up and running for two-plus years. We are building momentum and constantly improving viewership of the Watchfire digital sign and we continue to get improving personal feedback from people.”

More than 6.5 million exposures per year

The credit union estimates its sign draws 6.57 million exposures per year. Swanner rotates approximately eight phrases at a time, with marketing promotions and information changed out each month. In between, she is able to upload individual community messages in less than five minutes.

When the board was new, Swanner said, “we were ginger with our messaging,” but as time has gone on the CU has become “more bold.”

“We changed our strategy and now include a call to action. It is working,” she asserted.

White Rose Credit Union is considering relocating some of its branches contingent on changes in the local economy, Swanner continued. She said there is a large hospital being built and the management team is considering establish a branch near the location.

“We have discussed it and we hope when we reach that next stage we will bring in digital signs for those branches, as well,” she said.

May 8, 2018

Industry Event: Interactive Customer Experience Summit

 

The Interactive Customer Experience Summit is reserved for Business to Customer businesses who are interested in utilizing interactive technologies to enhance their customers' experience.

Explore many of the technologies available to businesses – retail, hospitality, travel, restaurants, healthcare and more – for engaging customers. Interactive Customer Experience Summit will cover the landscape from kiosks to digital signage to mobile and beyond to give attendees insights they can put in action now to deliver outstanding interactive customer experiences.

For more details visit https://icxsummit.com

 

May 1, 2018

Choosing Your Outdoor Digital Sign



Deciding to go digital can bring about a lot of questions, but BLR is here to assist you through the decision-making process!  Your decision-making should start with determining your city's zoning ordinances followed by thinking through your local traffic patterns.  

Outdoor Digital Signage City Checklist:

  1. Does your city allow you to have an LED sign?
  2. Does the city have any restrictions or requirements for the use of an LED sign?
  3. Does the city mandate size and type of sign?
  4. Are there minimum and maximum height restrictions?
  5. Are there any specific restrictions or requirements for the use of an LED sign?
  6. How many square feet is your sign allowed to be?

Consider Local Traffic Patterns When Choosing Outdoor Digital Signs

Once you have determined the rules and regulations of your city ordinance, take a look the intended location of your outdoor digital sign. Is it close to the street or far away?  Do you have mostly foot traffic, cars or a combination of both?  The location compared to traffic is a huge factor in determining what kind of signage you should use and the resolution options.

Now, think about how fast the traffic around you is moving.  On a highway, traffic is moving much faster and will have less time to read your sign.  Slower cars have more time - and foot traffic has even more time!  As you determine the speed of the traffic passing your sign, you will begin to gain perspective on the type of content that can work for your outdoor signs.  Which is most appropriate for your sign: a short phrase versus more detailed information or video versus an image with text?

Not sure which route to go? Try driving or walking past your building to gain insight from the viewers' perspective!

Need help? Ready to start the decision making process with an informed, professional company with years of experience? 

Contact BLR for a FREE quote.