April 17, 2018

Is Your Signage Ready to Launch?

It's an exciting time at your company when you've decided to go digital with your signage - but that knot in your stomach saying "Is it ready" is probably keeping you up at night.  Here's a list of things to keep in mind to deciding to go LIVE! 

Core Concept

At the core, your digital signage is promoting a product or a brand.  Is your signage properly addressing your target market and how they receive information about your product/brand?  If not, rethink your digital strategy to ensure they are open to your messaging and more likely to buy!

Technology

Are you working with a reputable company who has the knowledge to put together all the pieces of your signage?  There's not only the digital screens, but hooking it up, making sure it is all compatible and finally the messaging platform.  All components need to work flawlessly together?  Not sure...contact BLR for a consultation.

Hardware

You've picked out your technology, but have you thought through how that technology gets put together and displayed?  Making sure your digital display has enough space to be mounted and is in plain view is just as important as the technology itself.  Make sure before you go live with your messaging that you've thought through this as well!

 

 

April 3, 2018

Artificial Intelligence Increases Digital Signage Success


Artificial Intelligence  noun

  1. The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

How Does Artificial Intelligence Work?

Artificial Intelligence platforms are able to evaluate data to find patterns and then can deliver a specific action based on that data.  They call this use of data driven by artificial intelligence: deep learning.  While deep learning is relatively new, it has the power to provide extraordinary results.  

How Can We Use Artificial Intelligence with Digital Signage?

Imagine having an interactive digital screen in your store that allowed you to taylor the message being displayed that is directly responsive to the weather outside?  For example, a clothing store displays sweaters and coats when the weather is cold - and shows tank tops and shorts when the weather is warm outside.  Artificial Intelligence would make this possible.  

In another scenario - what if the digital screen was 'smart' enough that it REMEMBERED your customers through facial recognition and could welcome them back!  

Looking Ahead.

 

The global digital signage market is expected to grow to $31.71 billion by 2025. While the AI market is predicted to rise to nearly $60 billion by 2025.

Read more about Artificial Intelligence from Doug Bannister at Digital Signage Today.