March 20, 2018

5 considerations for time-saving, digital signage collaboration in the workplace


By Darin Crosby, global vice president of sales, Datapath Ltd.


If you've heard the word, you've heard it a thousand times. I have lost count of the number of seminars and webinars I've watched and articles I've read covering the subject in recent years.

And there's the crux; the subject. In truth, collaboration (from an A/V perspective) is many different things to many different people. Video conferencing is collaboration, as is, in essence, a basic group email. I guess even work conversations in corridors tick the collaboration box.

But here I want to address the software application-sharing aspect. There are many things to consider to ensure application-sharing and collaboration is a truly beneficial, time-saving practice in the workplace. For any business or organization that is looking to invest in this technology, here are a few essentials to consider:

  • Writing to the source file — Annotating over a screen in a meeting, and then having to replicate those amendments on the source document when back at your desk is counter-productive. Good software can help you to edit direct to the source file. This saves valuable time in repeating any edits.
  • Priorities management — Look for solutions that provide complete control over who does what. It may be that a large group need to view an application, but with only a select few allowed permissions to edit.
  • Video wall compatibility — A major consideration for large organizations, where applications are needed to be shared and viewed on a command and control center video wall. This feature is also important for boardroom environments.
  • IT infrastructure — Rather than operating on company networks, look at secure peer-to-peer solutions. Peer-to-peer sharing brings two key benefits. Firstly, it takes away the load from network servers – something that is warmly welcomed by IT departments! Secondly, it provides additional security as only those in the group have the ability to access.
  • Share and annotate anything, in real time — Our definition of application sharing means sharing anything – regardless of whether the third party has the software or not. This means that any software window (accountancy software, CRM, pay rolls, medical documents, architectural plans — the list is endless) can be shared with a third party, as long as they are members of the same organization


March 6, 2018

7 shortcuts to higher profits via menu board optimization

By Tom Cook, principal, King-Casey

Originally posted on Fast Casual

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn't easy, but there is a tool that can help; the optimized menu board.

Research shows that 56 percent of customers can be influenced by the menu board, about About 74 percent said than an easy-to-read menu board is their top priority. The CEO of a QSR chain recently told us that: "Menu board optimization is one of the best investments my company can make. It far exceeds almost any other strategy I could pursue to increase profits."

So why do so many menu boards underperform? One big reason is that they are strategically weak. They don't incorporate business objectives or take into consideration how customers actually use menu boards. Effective menu board design follows a structured, analytical approach that is much more than a graphic exercise. Our firm has identified seven truths that collectively result in world-class menu board strategy and design.

1. Leverage hot spots

2. Evaluate real estate

3. Location, location, location

6. Brand it
Great branding is more than a logo. It should extend to every aspect of the business that involves the customer, especially the menu board. Doing so will heighten a customer's trust and overall experience. When designing a branded menu board, never forget that your number one priority is simplicity and ease-of-use. Don't get carried away with clever designs and superfluous graphic details. Your customer wants something that is easy to read and navigate.

7. Measure it
Metrics matter. Now that you have optimized your menu board, it is time to measure the success of your efforts. Look for sales, margin and ticket increases, improved throughput, improved customer satisfaction and, equally important, happier franchisees. This is another area where the "Research Primer" noted above can be a big help.


Image via istock.