January 24, 2018

2018 Ups the Digital Ante

2017 proved to be a huge push in changing to digital signage for many company strategies - so where do we go in 2018?  Clearly it's time to up the ante!

2018 will be the year that Ultra-High Definiton (UHD) as the new industry standard full color displays will have colors popping off the screen...which by the way are going to be wider and slimmer!  Video walls have already become commonplace, but this year be prepared to see even more with larger and newer configurations.

One big new secret...plan on seeing the use of "haptics", which is an electrostatic field that can fool human fingers to perceive textures on the screen!  Think of what it would be like to see a snake and feel it's scaly skin at the same time without the scary thought of it being live in person!


 

January 17, 2018

Fun Facts in Digital Signage

A recent Markets and Markets report predicted the digital signage market will grow to $32.8 billion by 2023 from $19.6 billion in 2016, a compound annual growth rate of 7.4 percent. Nearly everywhere one turns in any public place, they’re likely to encounter a digital display.

 

Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.

 

71 percent of people said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads.

 

73% of educational institutions see digital signage as crucial for the future of communication.