Walk through any college campus, hospital, doctors’ office, mall or apartment complex. You’ll likely find some sort of banner, directional signage, or wayfinding screens. Signage is everywhere, but when does signage become a part of the building rather than an addition to the building.

Architectural signage is not an afterthought added to the building after construction. Instead, it is incorporated into the design of the building during the planning phases. These architectural planning phases are crucial to pulling off the ultimate visitor experience.