A Cell Phone.

So why do most companies rely on only one type of communication vehicles for their target audience?  What would happen if you created a marketing campaign that utilized phones and digital signage?

Imagine a customer walks into a store and immediately interacts with some digital signage that allows them to explore the store.  As they touch the screen and look for the department they were planning on visiting, their phone vibrates.  Instinctually, the customer grabs his/her phone and checks the message that came in.  It’s a coupon code specific to the department the customer was planning on browsing for their next large purchase.  BONUS!

Now, the customer is enticed to make a purchase today.  The store has done it’s job to ensure a sale, without lag time in the purchasing process.  Additionally, the customer is happy because they saved and is even more likely to visit the store they love.

What other ways could stores, and businesses, use these advances in technology to ensure a sale?