The customer’s Journey consists of 4 major stages: Discover, Explore, Buy and Use.

Discover.  Your store’s signage can highlight a product, brand or promotion.  This will help your customers discover new products that they may have never heard of before.  This is perfect for building sales and growing brand loyalty.

Explore.  You’ve capture their attention and now it’s time for them to explore the product or brand.  The customer may pick up the product, turn it over and engage directly with the product.  They begin to form an opinion and decide if this product will fulfill a need or solve a problem.

Buy.  Congratulations! Your signage worked and the customer is now purchasing the item.

  Use.  Now the customer will take the product home and use it.  They form additional opinions about the product and tell their friends and family if they like the product.  If so, you have a new potential customer!