Blog
July 2, 2019

Schools' Digital Signage Solutions


A parent walks through the halls of their child's school to discover flyers on the wall of the upcoming father daughter dance. However, they discover that they have not had ample time to make personal arrangements to go to the dance. Frustrated, they realize there must have been alternate communication that they missed.

These sort of communication mishaps can be a thing of the past with the digital signage. Digital signage outside of the school can display announcements, upcoming dates, important news and even show support of the student by displaying their accomplishments.

Within the building, digital displays can remind students of how long they have between classroom changes, important information relevant to the students, studying tips and their accomplishments on display.

Digital signage does not have to be an advertisement board, but can instead be a communication tool to assist and guide. This helps the administration staff know that important information is being distributed in a timely fashion - without fail.

Is it time you upgraded to digital? Contact BLR for a free quote .

June 25, 2019

Can You Double Information Retention Rates?

June 18, 2019

Digital Window Displays

 


In today's society, people are glued to their phones which makes it increasingly difficult to draw their attention to a window display. By utilizing digital displays in the window, stores have a chance to gain potential customers' attention.

Digital Window Displays

"There is a diverse selection of options available which do so much more than traditional static signage. Digital displays can more easily capture the attention of customers, even under direct sunlight, and simple, efficient content management means retailers can keep their displays updated and eye-catching," S.G Kim, executive vice president of visual display division, Samsung, said in an interview.

Kim also pointed out that with window digital signage specifically, you can, "reach customers before they even set foot in your store."

 

June 11, 2019

Learning From Digital

June 4, 2019

Failing to Plan is like Planning to Fail

Digital Signage Connection was asked about maintenance requirements after integrating digital signage technology. We thought this was a great question as well and worth some insight.

"Failing to plan is like planning to fail."

 Monitoring and maintaining your digital signage ecosystem after integration should be a conversation that you have prior to engaging in business with an installation company. Let's be honest, technology does fail at times and the best way to avoid a catastrophic event, is to have a plan in place at integration. Discuss the details of how your digital signage company can best support your endeavors moving forward with monitoring and maintenance plans.

BLR would love an opportunity to discuss your digital implementation, design and maintenance needs.

Contact us for a complimentary quote.

May 28, 2019

We Want To Know...

 

Let us know your digital goals!

May 21, 2019

Your Eyes Could Win You A Gift

 

Jetstar, an Australian airline, invited customers to look at certain parts of the screen for a chance to win vacation packages. The displays lured in customers by stating, "Your eyes could win you a gift."

As customers scanned the destinations shown on screen, the digital screen would zoom in to where the customer was looking. Some lucky customers won gift cards to book their airfare.

Who wouldn't stop to take a quick look!!

May 14, 2019

When Digital Gets Too Personal


Digital signage has grown by leaps and bounds over the last several years and marketers are still trying to determine all the best ways to handle their digital content.  Have you ever been talking to a friend only to find that Facebook was advertising that exact product to you by the end of the night? Were you creeped out by it - we bet you were! Technology has advanced to the point that devices have the ability to hear you, recognize your words and target you for an uber targeted campaign. But this may be TOO FAR!

Studies are showing that when a customer walks in your store and sees an advertisement directly targeting them for a specific product they were looking for - that it's become too targeted. People begin to distrust the company and the brand for being too specific. It's better to have a targeted campaign to a specific audience rather than to a specific person.

Don't forget it's important to target your intended demographic...just don't get too carried away!

May 7, 2019

Companies Put High Priority On Digital Signage

April 30, 2019

Sesame Street takes over DOOH in SeaWorld

Originally posted on Digitalsignagetoday.com on May 9, 2018

Image via Clear Channel Outdoor

 


SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The Clear Channel Outdoor billboards showed the characters for five minutes at 7, 8 and 9 a.m and at 4, 5 and 6 p.m., according to an announcement.

The campaign showed six different Sesame Street characters across 52 billboards, and it advertised Sesame Street's arrival at SeaWorld in 2019.

Sesame Street is celebrating its 50th anniversary in 2019 as well, according to the release.

Image via Clear Channel Outdoor