Blog
December 11, 2018

6 Tips to Guarantee People Look at Your Digital Signs

Visix wrote a white paper that included this infographic on "6 Tips to Guarantee People Look at Your Digital Signs" that we had to share.


The full Visix white paper can be downloaded here.


 

December 4, 2018

Requesting Content: TMI?

With the advances of the internet and interactive kiosks, people are being asked more and more frequently to provide personal information in order to obtain a coupon, information, etc.  Just about every website that you visit is asking for your name and email to join their mailing list...but what happens when a company asks for too much information?

Jebbit  conducted a 'consumer Data Trust' survey in November, 2018 of 1,000 adult smartphone users to determine what causes people to distrust companies. They found that 35.9% of respondents said that asking for too much information leads them to distrust a brand vs. only 28% distrusting a brand based on a public data scandal.

Here's the results of the Jebbit survey as compiled by www.emarketer.com

 

 

With these results in mind, next time you're creating content for your interactive kiosk, be mindful of what information you are asking your customer to provide!
 

November 27, 2018

Industry Event: ICX Summit | CONNECT




This exclusive event is reserved for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. This includes:

 

  • Retailers
  • Restaurants
  • Banks/Credit Unions
  • Hotels/Resorts
  • Public Transportation
  • Hospitals / Healthcare Facilities
  • Colleges / Universities
  • Entertainment Venues
  • Government Agencies
November 20, 2018

Project Everyone Has Big Global Goals

 

Eye spy with my little eye...

           an inspiring story of "Project Everyone".

"Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable."

As a part of their tactic for dispersing the information about Project Everyone and their Global Goals, they are aiming to provide the largest advertising campaign which includes the use of digital signage!

You can follow their adventure on the Project Everyone Facebook page.


 

November 13, 2018

Seeing Santa? A New Twist on a Family Tradition


For as long as we can remember, families have flocked to the malls to take a picture with Santa Claus.  Long lines have created dread in the hearts of parents as they think about how to entertain their children in lines that cna be up to 3 hours long!  But, with new technologies the process could be getting an upgrade in your local mall.

Some malls are changing over to an interactive kiosk system where you check in when you get tho the mall.  The kiosk will take care of the entire registration and payment process.  Rather than standing in line, families are now able to walk throughout the mall - take care of that long list of shopping - while they 'wait' for their turn with Santa!

No more long lines, crying babies and wishing you had more hours in the day to get the holiday shopping done...now you will!

November 5, 2018

GameStop TV Network to Rollout to 3,800 Stores

If you had to pick a sub-category of the retail industry to utilize digital signage - who would it be?  We choose gaming!

 

It appears that GameStop Corp. is upgrading their digital video network to more than 3,800 locations.  Their network delivers advertising, interviews, game previews and other content on HD displays in their GameStop stores.  It's called GameStop Tv.  We are in love with it!

"GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out," Mark Qualls, vice president of operations at GameStop, said in a press release. "The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers."

 

 

Picture from @Marisha_Ray Twitter


October 30, 2018

Digital signage helps firefighters save lives

Originally posted on www.digitalsignagetoday.com on  | by Bradley Cooper


 

Digital signage isn't just for advertisements; it can also supply lifesaving information. One example of this is the FireRescueTV platform, designed specifically for firefighters. Martin Grube, executive producer of FireRescueTV, created the platform to help firefighters train, get information on fires in progress and relax with entertaining content.

Digital Signage Today spoke with Grube to learn more about this platform.

Q. What kind of content does FireRescueTV offer?

A. I was a firefighter for over 35 years. My vision was to provide on-duty firefighters an easy-to-access library of training videos and provide a 24-hour loop of entertaining content catering to firefighters. Content such as fire house cooking, fire history, new firefighting equipment and new fire apparatus are just a few videos broadcast on the FRTV screen. Training videos created by firefighters out in the field are also added to the library along with FEMA, and other government first responder videos buried on the web are now easily accessed on the FRTV system.

Q. What is the primary benefit for fire stations?

A. There is a tremendous amount of information that is relayed to fire stations daily through emails, phone calls and paperwork. However, fire officers must log in, read each email, print and then post or verbally tell members of pertinent news. This information is fluid and constantly changing, and because firefighters work 24 hours a day, this information must be updated quickly. FireRescueTV allows the fire officers to send messages to one or all their fire stations in seconds. The data is updated on the screen and the information and meeting reminders rotate every 90 seconds.

Firefighters are required to perform a mandatory one-hour daily drill while on duty. Training never ends in the fire station, and many times, the shift begins with a morning muster and quick drill or safety talk over coffee. FRTV offers a complete library of over 300 content-based video drills on demand. Topics such as safety, EMT, HazMat are some of the categories. They simply use the provided touchpad (mouse) to access these drills that are streamed from the FRTV server. These drills are changed often to keep the content fresh.

FireRescueTV has partnered with the National Oceanic Atmospheric Administration weather and the local weather for that client's zip code is displayed on the their FRTV screen every 15 minutes.

FireRescueTV has a working relationship with first responder news agencies and over 150 freelance news reporters and photographers who send in breaking news to FRTV. This news is fact checked and then placed on the FireRescueTV exclusive news crawl on the bottom of the FRTV screen.

Every fire station has a U.S. flag pole. Therefore, FRTV has placed a U.S. flag status widget on the bottom position of the screen to provide firefighters the proper flag status; full staff or half staff for the day.

Q. Do you provide a CMS for the fire stations?

A. FireRescueTV allows the fire officers full access to the message portion of the FRTV screen where critical station data and events are posted. Street closures, broken fire hydrants, upcoming training sessions can all be posted by the fire chief via a web portal or by using the free FRTV app.

The firefighters in the station have full access to the video library of training videos and new equipment product videos. The client does not have any control over the software other than posting messages. However, if they produce their own video content and want to share it with other firefighters, they send it to FRTV and we add it to the library and recognize the department for their submission.

Q. What type of displays do you use?

A. FireRescueTV has an account with a national electronics retailer and we order a 43-inch display nearest the new client location and they handle the delivery and drop off. This reduces the expense of storage of displays and shipping costs. We just ship the media player to the address. It is a plug and play system.

Q.How does the platform improve staff morale or help improve response times?

A. FireRescueTV allows volunteer firefighters to have easy access to content-based training every time they stop into their fire station. They do not have to drive to sit in a classroom for lecture. It is always available to fit their time schedules. They city career firefighters who are on duty for a 20-hour period can also obtain the lecture portion of training in their station, on duty and still available for calls in their area. This saves time and money.

Our software will also allow for the 911 CAD from their area to be fed onto the FRTV screen. It provides the firefighters the address to the calls as they are dispatched to.

Our software upgrade now will allow firefighters to post up to five JPEG images on the screen such as fires that they responded to, new truck photos or department history photos. This will greatly improve staff morale.

Q. What is the cost of FireRescueTV?

A. For $1,495, the fire station is shipped a media player with a 12-hour loop of content, a 43-inch display, an HDMI cable and a touchpad to access the video content on-demand. The screen comes with a stand mount or is hung on the wall by a team of two strong firefighters. The monthly service fee is only $19. Grube knows fire department budgets are limited and wanted to keep the monthly service very low and affordable.

The secondary revenue stream is from advertising. With the decline in print over the past decade, firefighters do not get fire related magazines to the station. Many magazines are going digital and firefighters have a vast amount of time between calls at the station. Fire equipment manufacturers and service providers are looking or ways to reach this multi-billion-dollar vertical market. FRTV offers these sponsors free production costs to develop their 60-second commercial that is broadcast every hour in every screen. Only fire related commercials are on the FRTV screens.

 

October 23, 2018

Public Retail Kiosks – Give a Unique Customer Experience

October 16, 2018

Content Becomes More Responsive


Digital Signage trends have continually moved towards a more personalized and interactive experience when a customer engages with screens. This has come a long way from the start of digital signage that simply showed digital imagery. With todays growing need for interactivity - we will continue to see this trend grow throughout the remainder of 2018.

Displays now have sensors inside of them that can feed data back to the company or trigger special ads to appear on the screen. For example, does it look like rain? The ad can change over to show umbrellas on sale! Sunny conditions ahead? Advertisements for a local park may appear.

The options are endless...how will you enhance your signage for the remainder of 2018?

October 9, 2018

What is Digital / Dynamic Signage?

Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.

Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.