Blog
February 13, 2018

Stadiums Use Digital Signage to Enhance Fan Experience


Stadiums are an exciting place that utilize their space for both sporting events and concerts.  They provide a place for people to come together and engage in entertainment and camaraderie.  What if these high-energy places could be taken to a new level with digital signage?  

Digital signage in stadiums provides an outlet for more than just statistics about a game.  Displays can showcase information about a player's family, hobbies and interests that make an engaging atmosphere for fans.  Fans could be engaged even further with interactive kiosks with games or the ability to take selfies. 

During non-game day events, digital displays can easily transform into a wayfinder, presentation slides, streaming video and advertisements.  With traditional signage, all of these uses would be impossible and extremely expensive to continually change out content.

These digital displays throughout the stadium are not just advertising - they are a way to add value to the fans' experience and keep them coming back for more.

 

February 7, 2018

7 design principles for awesome digital signage

By Rich Archer, digital director, Omnivex

The medium changes, art remains.

The digital age has brought an untold number of new opportunities to artists. In the 1600s an artist might sculpt clay or paint on large canvas. Today, some of the best artists are creating digital animations or designing apps.

Digital signage is one of those evolving mediums. It is an interesting mix of the traditional and the new age. While the concept of a sign is as old as civilization itself, a linked digital communications platform is something entirely new. Which means that if you're reading this, you are working in somewhat uncharted territory.

Never fear!

The right designs are as aesthetically oriented as they are utilitarian. This necessity for form and function means that experienced professionals rely on a tightly knit group of core concepts to create masterpieces that pass internal review and look amazing in the field. Wait, what if you aren't a digital design expert but have a network of digital signs you are tasked with creating content for – where do you start? Well, start with this guide!

Do your research

The first facet of creating the perfect digital communication design is research! Start with a brand style guide and required content. Most organizations have brand guidelines and these are important for gaining insight into the colors and visual style considered acceptable by your company. If a brand guide is unavailable, it's a good idea to create one. Use the guide to define color schemes, fonts, and rules around logo usage for your digital signage.

Next, think about what you are trying to communicate and consider how that information is currently shared. Who is the audience? What are the important messages and content? What systems/feeds will the data and information on the digital signs come from?

Create a realistic outline

Outline exactly what kind of content is going to be included in the digital content solution. This provides insight into the scope of the project and how the material will be seen. One approach is to use a content matrix that you fill out with a comprehensive list of the different type of content each screen will display. This is important for designing the layouts for different screen sizes.

Sketch some stuff

Now comes the fun part!

Start brainstorming potential ideas and putting pen to paper. It is a good idea to come up with several alternative designs and get input early in the process. Once the general details are mapped out it is important to set a timeline to keep the project on track.

Think about fonts

Once you have agreed on the deliverables and rough outlines, start to research fonts. It is common to use San Serif fonts for headings and pair them with Serif fonts for body copy.

Also, be sure to consider casing. When our eyes see all upper-case letters, it can be harder for them to make out the shape of the word because the texts become all blocks.

Put yourself in the shoes of an observer

Keep viewing distance in mind when creating your final design. A one-inch high font size is visible from around 20-25 feet. Think about where your audience will be standing and how they will be interacting with the message. Pixel density and monitor size also play crucial roles in the final visibility of the design.

Use color wisely

Use simple contrasts and avoid overwhelming your audience. There is a fine line between a design that "pops" and one that is an eyesore.

Put everything together and present

Gather all of your mockups get feedback. Ask yourself: Have I explored ideas fully? Have I given every idea I had a chance? Get some feedback. What do people like? What do people not like. Don’t take the feedback personal. Think of it as all objective.

Afterwards, finalize the mockups for every single screen size. I do these in Photoshop at 72 dpi, 1920 by 1080 aspect ratio. Then it is time to start building.

Now you should be ready to publish some killer designs!

 

February 1, 2018

Digital Signage Makes Way for 4K

January 24, 2018

2018 Ups the Digital Ante

2017 proved to be a huge push in changing to digital signage for many company strategies - so where do we go in 2018?  Clearly it's time to up the ante!

2018 will be the year that Ultra-High Definiton (UHD) as the new industry standard full color displays will have colors popping off the screen...which by the way are going to be wider and slimmer!  Video walls have already become commonplace, but this year be prepared to see even more with larger and newer configurations.

One big new secret...plan on seeing the use of "haptics", which is an electrostatic field that can fool human fingers to perceive textures on the screen!  Think of what it would be like to see a snake and feel it's scaly skin at the same time without the scary thought of it being live in person!


 

January 17, 2018

Fun Facts in Digital Signage

A recent Markets and Markets report predicted the digital signage market will grow to $32.8 billion by 2023 from $19.6 billion in 2016, a compound annual growth rate of 7.4 percent. Nearly everywhere one turns in any public place, they’re likely to encounter a digital display.

 

Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.

 

71 percent of people said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads.

 

73% of educational institutions see digital signage as crucial for the future of communication.

 

December 22, 2017

Happy Holidays!

Happy Holidays from BLR Sign System

December 13, 2017

London Real Estate Use Impactful Digital Video Wall

London-based real estate agency, Dexters, decided to deploy 4K Ultra Digital HD images onto digital video walls throughout their 55 locations.  150 digital screens were used to achieve their goal, which came out looking flawless.  How can you use this same high-quality imagery to create dynamic content in your establishment?



December 7, 2017

3D: New Personal Assistants in Hospitality


Originally posted on Kiosk Marketplace.  Photo courtesy of Umajin.

Intelligent virtual assistants offer an opportunity for hospitality services to improve the customer experience. Hotels can offer guests a more personalized experience by offering them a touch and/or voice virtual agent via digital signage, self-serve kiosks or smartphones.

David Brebner, CEO of Umajin, described ways that hotels can use virtual agents during a presentation on the digital concierge experience at the recent Global Gaming Expo at the Sands Expo Center in Las Vegas.

By offering a virtual agent to customers, a hotel can enable a guest to select services in the hotel using touch or voice commands.

Taking the form of a two- or three-dimensional avatar, the virtual agent can help the guest select a TV show to watch, control the hotel room lighting, order room service or access a hotel service directory. The virtual agent also enables guests to communicate with each other, making it convenient for groups of people staying in a hotel and doing things together.

The avatar can take the form of cartoon characters or realistic-looking figures.

"If you want it (the virtual agent) to be Mickey Mouse, and you have a 3D model of Mickey Mouse, you just upload the file," Alec Korba, Umajin's vice president of sales, told Kiosk Marketplace. "The platform can load any type of images or logos or animations the brand might already have. If they don't have anything, we can design it for them."

 

Integrating with artificial intelligence

The virtual agent can use artificial intelligence "backends" such as IBM Watson, Cortana or Alexa – or simply use voice-to-text services directly on the device, be it a kiosk or a smartphone.

"Alexa is something we would use as a component of the digital agent," Korba explained. "Alexa is what does the voice recognition and then puts a command in. We're using Alexa inside of the platform to generate digital experiences."

"It's not a standalone tool," Korba said in describing the virtual concierge. "It's something that kind of layers on top of everything else."

If the customer wants to use Siri, for example – an intelligent personal assistant that uses voice queries and a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Internet services – the hotel's virtual concierge can integrate it.

"People feel they're getting a personal experience with these digital agents," Brebner said. "It gives you a huge amount of information."

 

 

The technology is especially effective for branded establishments looking to support their brand identity, Brebner said.

A management tool

In addition to improving guest experiences, the virtual concierge simplifies many hotel management functions. It comes in handy in use cases where kiosks display information to groups of employees. A virtual concierge can include access to the hotel's CRM data, security system or valet parking program.

A virtual agent can direct employees, for instance, to conduct inspections of elevators, HVAC systems and bathrooms.

"If you have an employee that needs to identify where things are on a map, it (the virtual concierge) makes it very easy to do that," Korba said.

If the hotel needs to combine data from their property management system with their security system, Umajin can create a user interface for this task as well.

"A lot of the employee use cases are about getting the right data to the right people at the right time," Korba said.

"All of these things are not digital processes today, and you can digitize them really easily," Brebner said. "It acts as a skin on top of other systems."

The technology has application beyond the hotel environment. At one airport, for instance, the virtual concierge allows employees at an airport to get alerts associated with their tasks.

'Gesture' technology arrives

Umajin has also introduced a three-dimensional "gesture" interface that enables users to control activity on large digital screens simply by pointing. This can turn a kiosk or a video wall into a shared interactive experience.

The limiting factor for gesture technology is there is no standard protocol or what different hand motions mean, Korba said.

"If you open our palm, close your fist or touch with two fingers, what does that do to the screen?" he said.

It is possible to use gesture interface in a closed environment to establish such standards, however. The technology is beneficial when working in areas where large groups of people need to share kiosks, such as airports or hospitals, or areas where food is being served.

Another example is retail showrooms, where virtual products can be displayed on kiosks and digital screens. Users can view and rotate three dimensional versions of a building or a vehicle.

Another application is wayfinding kiosks in large, multi-level indoor spaces.

Still another example is a medical operating room where the surgeon's hand movements communicate something specific.

The intelligent virtual assistant, also known as the personal digital assistant, gives companies an opportunity to leverage their existing digital infrastructure to offer personalized assistance to customers and associates.

Contact BLR Sign Systems to create your digital assistant, wayfinding kiosk, or digital wall.


 



December 1, 2017

Event Based Signage & Graphics Experts


November 28, 2017

Digital Signage Expo 2018 Seminar to Present “Operating Digital Signage Networks on Campus”

AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage Higher Education Seminar Program at DSE 2018 designed specifically for end users in the Higher Ed sector, will feature an hour-long session titled, “Operating Digital Signage Networks on Campus.”

On Wednesday, March 28 at 9 a.m., Brad Simons, Director of Student Affairs Technology Team, and Stephen Wright, Technology Analyst both of East Carolina University, will co-present a session that will identify some strategies that will help with the process of effectively implementing a campus-wide digital signage network, including the possibility of consolidating existing signage networks on campus; identifying stakeholders and establishing their roles; management and maintenance of hardware, management, creating and collaboration of content; and management of budgeting.

“One important key to the success of major projects on higher education campuses that cannot be understated is the need to work with people who have a stake in accomplishing the university’s collective goals,” said Simons.

“There are many crucial items to consider when implementing a campus signage network, or when deciding if combining existing networks is right for your campus, but collaboration across departments is vital,” said Wright.

Registration for the DSE Wednesday, March 28 session, “Operating a Digital Signage Network on Campus,” or any of the DSE 2018 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

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About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.