Normally, thousands of football fans flock to the stadium for the Super Bowl. However, 2020 and 2021 were changed drastically with the onset of COVID-19. Stadiums are filled with cardboard people and drastically reduced numbers of fans (1/3 of the number normally allowed) were able to enter the stadium. This social distancing was a topic usually discussed throughout the years.

In order to ensure a memorable experience despite the pandemic, the Super Bowl LV utilized digital signage. Digital signage and the menu boards were upgraded in preparation for the big game – and to deliver a better customer experience. Static signs were replaced by new digital menu boards which allowed for branding and a simpler ordering experience for customers – thereby increasing customer sales. Custom content was created for the various concession areas.

Is your quick serve restaurant still utilizing static menu boards? Contact BLR today for a free quote on your digital upgrade.