Sometimes restaurants utilize digital menu boards in a way that is distracting and hard for the customer to read. Imagine being at your local fast food restaurant and you’re attempting to read the menu. But as your eyes scan the screen, the entire screen changes to an image of a burger. When the actual menu and pricing comes back up, you’ve lost your place and have to start over. If you’re not fast enough, the screen changes again.
Has this ever happened to you?
Bojangles digital menu board is a fantastic example of how to effectively use a digital menu. There are moving elements that highlight various food to entice a customer to increase their purchase with a tasty treat; however, the customer doesn’t lose the ability to read the menu and pricing options.