June 27, 2017

Cut Waiting Room Distress!

Think about the last time you were in a waiting room for a doctor appointment or office meeting.  How long were you in the waiting room - and how long did it FEEL like you were in the waiting room?  Chances are it felt like you were sitting in the waiting room longer than you actually were. 

Perceived waiting time is generally more than the actual time - but that time tends to feel like torture!  Digital signage is now being used to help reduce the perceived wait time.  Here's some items an office could display on their digital signage:


  • Welcome message
  • Check-in instructions
  • Approximate wait times
  • Building directory and navigation information
  • Staff recognition
  • Promotions
  • General information about the business

Need help implementing digital signage or creating a marketing strategy?  Contact BLR for a free quote!



June 20, 2017

Digital Signage Forecasted to Grow

According to IHS Global Market for Digital Signage, displays and players will grow by 9.3 percent and 8.1 percent respectively in 2017. 


Additionally, marketing research company, Technavio, has forecasted a 16 percent growth in retail display sales.  Most retailers have yet to adopt digital signage and are now starting to move into this technology space.  While these retailers adopt digital signage, current users are increasing the number of digital screens on the floor and adding them to additional store locations. Growing markets include: corporate, leisure, education, food service and transport are also all growing markets.



3 Reasons Digital Signage Demand Grows:


  1. Scalability. It is less expensive to scale and grow digital signage due over the long-term scope of signage.
  2. Stability.  Infrastructure and the acceleration of technology growth allows a more stable platform for digital signage.
  3. Content Management.  It is easier to control content delivery at a lightning fast pace compared to traditional, static signage.



June 13, 2017

​Taco Bell takes on Millenials with the new Taco Bell Cantina!

Taco Bell takes on Millenials with the new Taco Bell Cantina, which offers alcoholic slushies, beer, mixed drinks, tapas-style menus and flashy digital menu boards.  They are foot-traffic only so no more late night drive-thrus!

Taco Bell Cantina first debuted Chicago, Illinois in 2015 and now has 11 locations including San Francisco, Las Vegas and Austin.  The goal is to create 300 of these city-style restaurants to urban areas throughout the U.S. by 2022, according to NASDAQ.  Taco Bell is also looking to expand into China, Brazil, Canada and India over the next five years.

More information is available at



June 1, 2017

ICX Summit

Interactive Customer Experience Summit

Digital Signage

Digital screens can deliver real-time content and info, grab attention and create buzz with multiple methods of interactivity, such as touch, gesture and RFID.

Self-Service Kiosks

Nobody likes to wait; self-service kiosk technologies help speed customers through the line or skip it altogether as well as gather valuable data on your customers.


With more than 70% of US consumers owning a smartphone, it’s important to consider how to integrate with mobile to develop richer experiences.


The payments world is evolving, with innovations like Apple Pay and Google Wallet giving consumers an alternative to the traditional cash or credit.

Emerging Tech

Explore new tech such as beacons, interactive mirrors, virtual assistants, transparent displays, facial recognition, augmented reality, wearables and 3D printing.


Whether you call it cross-channel, multi-channel or omni-channel, a holistic approach maintains the connection with the customer along the path to purchase.

May 30, 2017

Michigan grocers add calorie labeling on prepared foods

SpartanNash, the Michigan-based grocer that operates 83 Family Fare stores in five states, decided to add digital menu boards at the deli that specify calorie counts for their prepared foods.  While this was supposed to be a provision of the Affordable Care Act, passed in 2010, the FDA has been slow to implement the menu labeling guidelines.  SpartanNash decided to take the extra steps to comply and noted: "We want our store guests to make informed, better-for-you decisions when it comes to their meal options and portion sizes, and we believe the steps we have taken equip them to do just that," said Larry Pierce, SpartanNash executive vice president of merchandising and marketing, in a statement.


Other grocery chains are taking notice and are also working on adding the information to their signage


  • Walker-based grocer Meijer will have the nutrition labeling and signage for prepared foods in place at all of its 230 Midwest stores by June, a spokesman told MLive and The Grand Rapids Press.
  • Kroger is also currently working on adding caloric information to product labels to its prepared foods. In the meantime, customers can request nutrition information for food in the deli, soup and salad bar, sushi kiosks, and bakery.
Want to know more about the Family Fare initiatives taken place in conjunction with the FDA rulings?  Check out the full article at Michigan grocers add calorie labeling on prepared foods despite FDA rule delay

May 24, 2017

Sneak peek of Bojangles’ new restaurant prototype

The Charlotte-based chicken-and-biscuits chain has revealed a sneak peek into their new restaurant prototype to the Charlotte Business Journal.


The space looks to capture Bojangles’ 40-year heritage, while taking the brand into the future. Bojangles’ worked with brand strategy, retail and guest experience.


Some steps they took into the future included:

  • Accessible Wi-Fi hotspot
  • Charging stations for multiple devices
  • Digital menu boards highlight options such as sweet tea — which pours in a glass as customers peruse the menu.


For more news and pictures of the prototype store, visit the Charlotte Business Journal
May 16, 2017

Subway® launches ordering of sandwiches and salads on Facebook with a bot for Messenger

SAN JOSE, Calif. and MILFORD, Conn., April 18, 2017 /PRNewswire/ -- Subway® restaurants launched a bot for Facebook Messenger today that allows guests to order sandwiches and salads from more than 26,500 Subway® restaurants in the U.S. The first-of-its-kind sandwich ordering bot was announced at the F8 Facebook Developer Conference with Agilitee, one of Subway's digital partners, and is the latest innovation from Subway® Digital. Guests can use the bot to order a sandwich or salad, customize it with their favorite bread; cheese; vegetables; and sauce, and pay on any device that supports Messenger. The bot for Messenger is the latest addition to the brand's mobile order systems that includes web ordering and app ordering.

To use the bot: launch the Messenger app, visit or visit and tap 'Start Order.' The bot will ask for the user's location to find the closest Subway® restaurant. Then, the user is guided through selecting the sub bread, cheese, vegetables and sauce, as well as drinks, cookies or chips. Users choose their payment method: Facebook's payment system or Masterpass, a digital payment service from Mastercard, and the order will be ready for pick up in 15 minutes or less.

"Our bot for Messenger was just deployed in more than 26,500 U.S. Subway® restaurants- the largest deployments of a Messenger bot in the restaurant industry. We're proud to offer our guests an innovative new way to order and pay outside the restaurants," said Carman Wenkoff, Subway's Chief Information, and Digital Officer.

"This is a new initiative in the on-going quest to enhance the guest experience."

"We're excited that Subway® is expanding their mobile order capabilities with a bot," said Stan Chudnovsky, Vice President of Product for Messenger. "It's a simple way to order food, and available to anyone who already has Messenger."

The Subway® Digital team is innovating the brand's digital properties, enhancing the guest experience with a comprehensive global strategy. Subway® Digital, created in 2016, is hiring more than 150 people for jobs supporting the brand's omnichannel approach.


About Subway® Restaurants

Guests in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at more than 44,600 franchised locations. Sandwich Artists serve 7.5 million sandwiches a day around the world. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the Subway® restaurants chain for many years. To learn more, visit Subway® is a registered trademark of Subway IP Inc.

May 10, 2017

Coca-Cola And Google Create Personalized In-Store Ads

Originally Written By Daniel Fuller at:

Google and Coca-Cola have created a system that’s able to show shoppers personalized messages on an in-store advertising terminal by scanning key data from their smartphone as they walk nearby. The software runs on Chrome OS, using Chrome Kiosk as a back end. Coca-Cola did not specify exactly how it detects nearby devices or what data is pulled from them, content to say that Google’s Eddystone smart beacon technology is involved. The end result is that a user’s advertising profile for DoubleClick is pulled, and then the profile is matched up with relevant ads for nearby products, or in-store advertising. Since the software can run on any Chrome OS device, it can be run on just about any kiosk design with room to integrate a Chromebook or Chromebit, or an HDMI-enabled display receiving data from a nearby Chromebook that’s hooked up remotely.

The kiosk program can show all sorts of personalized content, which means that it can go well beyond store endcaps. One example that Coca Cola named in their press release is interactive displays at cinemas; customers could see trailers that may appeal to them as they walk nearby. Digital menus at restaurants were also mentioned. Other possible use cases, like ads outside storefronts and music videos at a music store are also possible. Naturally, screens hooked into this application could be placed just about anywhere, including places like bus terminals and arenas where an advertiser could have a captive audience.

Work on the idea began back in 2015, with the first prototype coming out of the factory in the fall of that year. In testing so far, the terminals have been met with stunning success. In a one-month pilot testing run inside 250 Albertson’s stores, the machines managed to make a total return on investment and essentially pay for themselves. This successful pilot, of course, means that they will start making their way out to a wider audience in the near future. Coca-Cola has not announced when the machines will start rolling out or where shoppers can expect to see them. Given the extremely wide swath of potential use cases, it’s safe to say that these could pop up just about anywhere.


May 4, 2017

[WEBINAR] The Do's and Don'ts of Content Design recently released a webinar on the "Do's and Don'ts of Content Design".  We couldn't pass up this opportunity to share these great nuggets of information with you all!
In the webinar you will learn:
  • How to develop a new creative approach and tweak existing content
  • Best practices in content design
  • How to maintain and keep your audience engaged
The panelists include:
  • Suzana Spratley, CEO & Founder, TechTAP
  • Chris Devlin, Director of Sales, Omnivex

  • Bradley Cooper, Editor,, Networld Media Group


    To view the webinar, visit: The Do's and Don'ts of Content Design

April 25, 2017

ICX Summit

This exclusive event is reserved for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. This includes:

  • Retailers
  • Restaurants
  • Banks / Credit Unions
  • Hotels / Resorts
  • Public Transportation
  • Hospitals / Healthcare Facilities
  • Colleges / Universities
  • Entertainment Venues
  • Government Agencies