Engaging your audience with your digital signage should be a central part of your goal when designing graphics and videos to display. Here are 3 ways to engage your audience:
- Use real-time information to encourage your audience to check your screens on a regular basis. This could include time, date and traffic flow. As they get into the habit of looking for this information, they will consistently be exposed to your other communication and advertisements.
- If you’ve ever sat in a waiting room for a long time, you may have noticed their digital media tells a story to keep you engaged. A story could is anything that keeps the audience engaged and looking for more at a later time.
- Provide your audience with a sneak peak into the inner workings of your business. Consumers are becoming more health-conscious and eco-friendly. They want the businesses they support to be the same way! Let your audience know how your establishment is supporting the planet, employee health, etc.
Stay tuned for more ways to engage your audience!