Alfa Romeo is an Italian luxury car manufacturer that is considered a luxury brand. As such, they needed to match their quality with the customer experience in the showroom. So, they improved their dealership experience by upgrading the showroom with digital technology.

A brand wall was created out of nine 46-inch thin-bezel 4K screens from NEC. Screens were mounted on a branded architectural millwork element with premium finishes, high-gloss paneling and brushed stainless metal laminate.

This digital upgrade helped reinforce brand for customers and sales associates while bringing a more upscale feeling to the buying cycle.